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Frandora

Fail

The top 5 products take 100% of clicks, so Frandora is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$3K/yr13K searches / yr
90-day growth
-36.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Frandora against its category

The dotted line is the Beauty & Personal Care average. Past it, Frandora is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frandora market on Amazon at a glance

Shoppers on Amazon United States searched for Frandora 13K times last year and spent an estimated $3K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-36.0%
Conversion, latest week
1.2%
Market size, estimated
$3Ka year
Peak month
June3.3× the quietest month
Top search term
frandora tallow balm8K searches a year

02 · Price

A sale here is worth $17.92.

Listings sell for $17.92 on average, from $8.91 to $29.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $17.92 that is $2K to $4K a year per listing.

Average price
$17.92inside the $15 to $100 sweet spot
Price range
$8.91–$29.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,245 within Face Moisturizers. It carries 4,862 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,245in Face Moisturizers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,862per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Frandora products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 216%
  • Brand 310%
  • Brand 45%

Demand

Frandora search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Frandora search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frandora tallow balm8K/yr
  • frandora1K/yr
  • frandora beef tallow and honey balm for skin1K/yr
  • frandora beef tallow2K/yr

Reviews and returns

What reviews say buyers love and hate about Frandora

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Smell”
0.7%of orders come back
“Funky smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Frandora questions

Answered from the same tracked data.