Is framesi color lover shampoo profitable to sell on Amazon United States?

The niche generates $395K/yr across 20 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the framesi color lover shampoo niche?

1 brands and 6 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in framesi color lover shampoo?

Top complaints mined from reviews: Smell, Functionality-Overall, Color. The return rate is 0.7%.

When does demand for framesi color lover shampoo peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the framesi color lover shampoo niche?

Listings span $24.59–$49.70; the average listing price is $32.67 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.

framesi color lover shampoo

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$32.67

avg listing price — sweet spot $15–$100

Price range

Incredible$24.59–$49.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good737.35

avg incumbent reviews — the moat a new listing must climb

Market size

Good$395K

$395K/yr · 101K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, framesi color lover shampoo is a $395K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

framesi color lover shampoo market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $261K–$327K; units × avg price
Conversion rate: 12.0%
Avg BSR: #1,425
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.6%
Avg brand age: 74 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

F FRAMESI100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top framesi color lover shampoo search terms

framesi color lover shampoo27K/yr -4.5%16.1% conv.
framesi hair products20K/yr +29.3%2.8% conv.
framesi19K/yr +4.4%3.1% conv.
color lover shampoo7K/yr -20.7%14.1% conv.
framesi color lover7K/yr -15.1%7.2% conv.
framesi shampoo6K/yr +10.0%7.3% conv.
color lovers shampoo and conditioner6K/yr -6.0%16.3% conv.
framesi color lover shampoo and conditioner6K/yr -53.9%13.1% conv.
color lover3K/yr -19.4%12.0% conv.

All search terms

Top framesi color lover shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Framesi Color Lover Moisture Rich Shampoo - Hydrating Shampoo for Color Treated Hair - Sulfate Free Shampoo for Dry Hair - Moisturizing Shampoo with Quinoa Aloe Vera Shea Butter (16.9 Fl Oz)

F FRAMESI$25.134.7★1,544 rev

Framesi Color Lover Volume Boost Shampoo - Volumizing Shampoo for Color Treated Hair - Sulfate Free - Lightweight Thickening Shampoo for Lift + Strength with Quinoa + Aloe Vera (16.9 Fl Oz)

F FRAMESI$24.594.7★1,065 rev

Framesi Color Lover Dynamic Blonde Violet Purple Shampoo - Deep Violet Neutralizing Shampoo for Blonde Highlighted Gray + White Hair - Sulfate-Free Moisturizing & Strengthening Shampoo (16.9 Fl Oz)

F FRAMESI$26.004.6★2,841 rev

Framesi Color Lover Moisture Rich Shampoo - Hydrating Shampoo for Color Treated Hair - Sulfate Free Shampoo for Dry Hair - Moisturizing Shampoo with Quinoa Aloe Vera Shea Butter (33.8 Fl Oz)

F FRAMESI$41.574.7★1,544 rev

Framesi Color Lover Moisture Rich Conditioner - Hydrating Conditioner for Color Treated Hair - Sulfate Free Conditioner for Dry Hair - Moisturizing Conditioner with Quinoa + Coconut Oil (16.9 fl oz)

F FRAMESI$26.244.7★1,215 rev

Newest

by launch date

Framesi Morphosis Ultimate Care Shampoo and Conditioner Set 8.4 fl oz Moisturizing & Hydrating Shampoo and Conditioner Duo

F FRAMESI$43.6217 rev

2y ago

FRAMESI Morphosis Restructure Hair Beauty Elixir 5.1 fl oz 5-Minute Weightless Mask Repairing Conditioner Natural Ingredients Color Safe

F FRAMESI$36.80106 rev

2y ago

Framesi Color Lover Diamond Strong Shampoo - Repairing Strengthening Shampoo for Color Treated Hair - Restore and Repair - Sulfate Free Shampoo - Vegan Formula with Hyaluronic Acid (16.9 Fl Oz)

F FRAMESI$28.4551 rev

3y ago

Framesi Color Lover Dynamic Blonde Shampoo Purple Conditioner Duo - Blonde Toner for Brassy Hair - Hydrating Conditioner + Violet Shampoo - Blonde Highlighted Gray + White Hair (2 Count)

F FRAMESI$49.70137 rev

4y ago

FRAMESI Color Lover Progressively Smooth Leave In Smoothing Spray 6 fl oz Leave In Conditioner for Color Treated Hair

F FRAMESI$38.64225 rev

7y ago

What buyers say about framesi color lover shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“High quality product”

Value For Money12%

“Totally Worth It”

Smell9%

“Smells good”

Moist/Dry8%

“It makes it soft and not dry”

Color8%

“Color”

Brightness/Shine/Glow6%

“This is a great shampoo conditions, body, shine”

Soft Feel6%

“Left my hair soft easy to comb”

Hair Styling5%

“My hair felt and looked good”

Suitability Straight Hair3%

“Fabulous leave in for fine hair”

Ease Of Use3%

“great shampoo and deasilu accessible with amazon”

What buyers complain about

Smell15%

“Delivery stinks”

Functionality-Overall13%

“Doesnt work”

Color13%

“Most color protecting shampoos actually strip the color out of my hair within a week”

Value For Money13%

“This is not an inexpensive product”

Hair Related8%

“Made my hair to hard”

Suitability Short Hair8%

“It just didnt do well on my hair”

Moist/Dry6%

“Id say it is slightly drying”

Quality-Overall4%

“Junk”

Breathability3%

“Not holding my breath”

Lather2%

“When shampooing it doesn't even feel rich or lather like my other bottle”

Top return reasons

Smell25%

Moist/Dry8%

Suitability Short Hair7%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Functionality-Overall5%

Product Condition5%

Damage/Burn Hair5%

Color4%

Value For Money4%

Common questions

Is framesi color lover shampoo profitable to sell on Amazon United States?: The niche generates $395K/yr across 20 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the framesi color lover shampoo niche?: 1 brands and 6 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in framesi color lover shampoo?: Top complaints mined from reviews: Smell, Functionality-Overall, Color. The return rate is 0.7%.
When does demand for framesi color lover shampoo peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the framesi color lover shampoo niche?: Listings span $24.59–$49.70; the average listing price is $32.67 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.