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Fraiche Castor Oil for Eyelashes and Eyebrows

Fail

The top 5 products take 90% of clicks, so Fraiche Castor Oil for Eyelashes and Eyebrows is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$48K/yr64K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
90%top-5 click share · 7 brands · 83 sellers

Flapen Score

Fraiche Castor Oil for Eyelashes and Eyebrows against its category

The dotted line is the Beauty & Personal Care average. Past it, Fraiche Castor Oil for Eyelashes and Eyebrows is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fraiche Castor Oil for Eyelashes and Eyebrows market on Amazon at a glance

Shoppers on Amazon United States searched for Fraiche Castor Oil for Eyelashes and Eyebrows 64K times last year and spent an estimated $48K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
4.2%
Market size, estimated
$48Ka year
Peak month
February1.3× the quietest month
Top search term
elleebana lash lift kit11K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $8.95 to $32.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.76 that is $2K to $4K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$8.95–$32.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Eyes. It carries 2,587 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#289in Eyes
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,587per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fraiche Castor Oil for Eyelashes and Eyebrows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 213%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Fraiche Castor Oil for Eyelashes and Eyebrows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fraiche Castor Oil for Eyelashes and Eyebrows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elleebana lash lift kit11K/yr
  • lash lift aftercare8K/yr
  • ellebana lash lift11K/yr
  • brow conditioner8K/yr
  • eyebrow conditioner8K/yr
  • ellebana lash lift aftercare3K/yr
  • elleebana5K/yr
  • lash lift serum3K/yr
  • elleeplex2K/yr
  • ellebana2K/yr

Reviews and returns

What reviews say buyers love and hate about Fraiche Castor Oil for Eyelashes and Eyebrows

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Eyelash Quality”
15%of negative reviews mention “Eyelash Quality”
1.2%of orders come back
“Eyelashes fell out”
A buyer, on “Eyelash Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fraiche Castor Oil for Eyelashes and Eyebrows questions

Answered from the same tracked data.