Is fraiche castor oil for eyelashes and eyebrows profitable to sell on Amazon United States?

The niche generates $48K/yr across 8 tracked products. 90-day search growth is +7.3%. Flapen's verdict: Skip it (41/100).

How competitive is the fraiche castor oil for eyelashes and eyebrows niche?

7 brands and 83 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in fraiche castor oil for eyelashes and eyebrows?

Top complaints mined from reviews: Eyelash Quality, Adhesion/Stickiness, Functionality-Overall. The return rate is 1.2%.

When does demand for fraiche castor oil for eyelashes and eyebrows peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the fraiche castor oil for eyelashes and eyebrows niche?

Listings span $8.95–$32.15; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 2,587 reviews — the moat a new listing must climb.

fraiche castor oil for eyelashes and eyebrows

Skip it

A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$17.76

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.95–$32.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,586.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$48K

$48K/yr · 64K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, fraiche castor oil for eyelashes and eyebrows is a $48K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

fraiche castor oil for eyelashes and eyebrows market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $36K–$44K; units × avg price
Conversion rate: 4.2%
Avg BSR: #289
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 143 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

elleebana63%
RB RENATA BEAUTY13%
Grande Cosmetics8%
Live Fraiche5%
LEES A.M.4%
CLIONE PRIME4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top fraiche castor oil for eyelashes and eyebrows search terms

elleebana lash lift kit11K/yr +6.1%0.6% conv.
lash lift aftercare8K/yr +12.8%3.1% conv.
ellebana lash lift11K/yr -12.9%0.8% conv.
brow conditioner8K/yr -0.5%2.2% conv.
eyebrow conditioner8K/yr +6.0%4.0% conv.
ellebana lash lift aftercare3K/yr +157.3%8.4% conv.
elleebana5K/yr +0.6%1.8% conv.
lash lift serum3K/yr +19.5%2.5% conv.
elleeplex2K/yr +10.7%7.9% conv.
ellebana2K/yr +9.8%2.3% conv.

All search terms

Top fraiche castor oil for eyelashes and eyebrows products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Advanced Aftercare by Elleebana

elleebana$32.154.5★157 rev

RB RENATA BEAUTY Lash & Brow Deep Conditioning Cream Serum Rich Conditioning Cream for Lashes & Brows Nourish Repair & Protect for Eyebrows and Eyelashes Post-Treatment Aftercare & Daily Use

RB RENATA BEAUTY$10.004.1★867 rev

Grande Cosmetics GrandeREPAIR Leave-In Lash Conditioner Strengthens Softens & Protects with Biotin Peptide & Nourishing Oils- Invisible Formula to Prevent Breakage Support Healthier Lashes (0.10 oz)

Grande Cosmetics$17.534.3★1,557 rev

USDA Organic Castor Oil Lash Serum - Premium All Natural Cold Pressed Castor Oil Eyelash Growth Serum with Mascara Tube - Eyelash Treatment and Conditioner - For Thicker and Fuller Lashes

Live Fraiche$13.584.3★12,105 rev

elleevate lash lift mascara by ELLEEBANA

elleebana$30.434.2★89 rev

Newest

by launch date

Lash Lift and Tint Aftercare Card | 50 Pack | 2x3.5 Inch Business Card Size | Lash Lift and Tint Black & White Simple Design with Illustration & Instruction

LEES A.M.$8.9546 rev

2y ago

RB RENATA BEAUTY Lash & Brow Deep Conditioning Cream Serum Rich Conditioning Cream for Lashes & Brows Nourish Repair & Protect for Eyebrows and Eyelashes Post-Treatment Aftercare & Daily Use

RB RENATA BEAUTY$10.00867 rev

3y ago

Advanced Aftercare by Elleebana

elleebana$32.15157 rev

3y ago

Lash Lift Care Brow Lamination Aftercare Eyelash Perm Nutrition Treat Burning Eyebrow Save Messy Lash 8 weeks Keratin Care For and Perm/Lift(7ml)

NC$10.03123 rev

4y ago

Korean Lash Lift Kit - 5 Sets At Home Eyelash Perm Kit with Upgraded Glue Eyelash Lift DIY Lash Perm Easy for Beginner & Professional Semi Permanent Perming Wave Suitable For Salon & Home

CLIONE PRIME$19.455,750 rev

5y ago

What buyers say about fraiche castor oil for eyelashes and eyebrows

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality22%

“Best eyelash lift kit”

Ease Of Use20%

“Easy to use”

Value For Money9%

“Great value”

Quality-Overall8%

“Amazing product the results are great”

Instructions/User Manual/Troubleshooting7%

“Very clear instructions”

Efficiency4%

“it does a great job”

Adhesion/Stickiness3%

“Glue works well”

Durability2%

“Works great and last a long time”

Advertised Vs Actual Product2%

“Just as described”

Allergies2%

“No irritation at all”

What buyers complain about

Eyelash Quality15%

“Eyelashes fell out”

Adhesion/Stickiness15%

“Adhesive does not work”

Functionality-Overall14%

“DOESNT WORK”

Allergies6%

“Allergic reaction”

Ease Of Use4%

“Hard to use”

Ease Of Application3%

“I thought the application would be more difficult”

Value For Money3%

“WASTE of money”

Durability2%

“The bottle broke on me after like two months”

Quality-Overall2%

“Complete garbage”

Instructions/User Manual/Troubleshooting2%

“No instructions and the tub felt like it was half empty”

Top return reasons

Functionality-Overall28%

Adhesion/Stickiness25%

Advertised Vs Actual Product8%

Defective Material/Parts7%

Size-Overall4%

Product Condition3%