fragrance free sunscreen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+127.4%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.34–$41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.90avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,834.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, fragrance free sunscreen is a $34K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fragrance free sunscreen market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 123 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
769
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
36%
Top 20: 78%
Open market
19%
- Neutrogena31%
- BLUE LIZARD22%
- Coppertone8%
- Eucerin8%
- Banana Boat7%
- CeraVe5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +127.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×
Top fragrance free sunscreen search terms
- hypoallergenic sunscreen24K/yr
- suncare7K/yr
- neutrogena sensitive skin sunscreen7K/yr
- neutrogena sunscreen sensitive skin3K/yr
- neutrogena sensitive skin face sunscreen357/yr
- neutrogena sensitive skin sunscreen 60161/yr
Top fragrance free sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
BLUE LIZARD$9.644.6★15,700 rev
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz
BLUE LIZARD$14.524.6★15,700 rev
Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube
Eucerin$16.784.4★1,612 rev
Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz
Neutrogena$12.544.4★4,295 rev
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
Neutrogena$7.404.5★39,418 rev
Newest
by launch date
Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz
Banana Boat$8.21509 rev
Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz
Banana Boat$8.31509 rev
Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
Neutrogena$11.311,093 rev
Neutrogena Clear Body SPF 50 Sunscreen Spray Broad Spectrum UVA/UVB Sun Protection Water-Resistant Non-Comedogenic Lightweight Body Sunscreen with Vitamin E & Niacinamide for Skin Care 5 oz
Neutrogena$11.13903 rev
Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz
Neutrogena$12.544,295 rev
Trending
90-day click momentum
Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz
BLUE LIZARD$15.823.9★
Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz
Banana Boat$8.214.7★
Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz
Banana Boat$8.314.7★
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
Aveeno Baby$12.354.5★
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
BLUE LIZARD$9.644.6★
Common questions
- Is fragrance free sunscreen profitable to sell on Amazon United States?
- The niche generates $34K/yr across 47 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +127.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the fragrance free sunscreen niche?
- 19 brands and 769 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- When does demand for fragrance free sunscreen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
- What does it cost to enter the fragrance free sunscreen niche?
- Listings span $6.34–$41.22; the average listing price is $13.90 (sweet spot $15–$100). The average incumbent carries 8,834 reviews — the moat a new listing must climb.