Fragrance Free Sunscreen
MaybeAn estimated 0.7% of orders come back. But shoppers spend an estimated $34K a year here, so Fragrance Free Sunscreen is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $34K/yr41K searches / yr
- 90-day growth
- +127.4%search demand this quarter
- Competition
- 36%top-5 click share · 19 brands · 769 sellers
Flapen Score
Fragrance Free Sunscreen against its category
The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Sunscreen is stronger. Inside it, weaker.
Market
The Fragrance Free Sunscreen market on Amazon at a glance
Shoppers on Amazon United States searched for Fragrance Free Sunscreen 41K times last year and spent an estimated $34K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +127.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +127.4%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $34Ka year
- Peak month
- June6.4× the quietest month
- Top search term
- hypoallergenic sunscreen24K searches a year
02 · Price
A sale here is worth $13.90.
Listings sell for $13.90 on average, from $6.34 to $41.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.90 that is $0 to $1K a year per listing.
- Average price
- $13.90under the $15 to $100 sweet spot
- Price range
- $6.34–$41.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Sunscreens & Tanning Products. It carries 8,834 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Sunscreens & Tanning Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 8,834per listing
- Listings tracked
- 47
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Fragrance Free Sunscreen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 15,700
- Age
- 6y ago

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz
- Price
- $14.52
- Rating
- 4.6/5
- Reviews
- 15,700
- Age
- 6y ago

Eucerin Sun Sensitive Mineral Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Sunscreen for Sensitive Skin Oxybenzone and Octinoxate Free 4 Fl Oz Tube
- Price
- $16.78
- Rating
- 4.4/5
- Reviews
- 1,612
- Age
- 4y ago

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz
- Price
- $12.54
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 1y ago

Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Trending
estimated 90-day click momentum
Blue Lizard Sensitive Mineral SPF 50 Spray Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 oz
- Price
- $15.82
- Rating
- 3.9/5
- Reviews
- 4,853
- Age
- 5y ago

Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 8mo ago

Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz
- Price
- $8.31
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 8mo ago

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
- Price
- $12.35
- Rating
- 4.5/5
- Reviews
- 2,979
- Age
- 5y ago

Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 15,700
- Age
- 6y ago
Newest
by launch date
Banana Boat Sheer Sensitive Body Sunscreen Lotion SPF 50 6oz
- Price
- $8.21
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 8mo ago

Banana Boat Sheer Sensitive Face Sunscreen Lotion SPF 50 3oz
- Price
- $8.31
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 8mo ago

Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion Max 100+ Broad Spectrum SPF 100 UVA/UVB Protection Lightweight Non-Greasy Sunscreen Oxybenzone-Free Antioxidant Travel Size 3 fl oz
- Price
- $11.31
- Rating
- 4.7/5
- Reviews
- 1,093
- Age
- 8mo ago

Neutrogena Clear Body SPF 50 Sunscreen Spray Broad Spectrum UVA/UVB Sun Protection Water-Resistant Non-Comedogenic Lightweight Body Sunscreen with Vitamin E & Niacinamide for Skin Care 5 oz
- Price
- $11.13
- Rating
- 4.7/5
- Reviews
- 903
- Age
- 1y ago

Neutrogena Ultra Sheer Liquid Mineral Sunscreen For Face Lightweight Broad Spectrum SPF 70 Facial Sunscreen for Sensitive Skin Leaves a Silky Non-Greasy Finish Oxybenzone-Free Sun Care 1.4 fl. oz
- Price
- $12.54
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
19 rising
Sellers
769
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
36%
Top 20: 78%
Open market
19%
- Neutrogena31%
- BLUE LIZARD22%
- Coppertone8%
- Eucerin8%
- Banana Boat7%
- CeraVe5%
Demand
Fragrance Free Sunscreen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×
Search terms
Top Fragrance Free Sunscreen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hypoallergenic sunscreen24K/yr
- suncare7K/yr
- neutrogena sensitive skin sunscreen7K/yr
- neutrogena sunscreen sensitive skin3K/yr
- neutrogena sensitive skin face sunscreen357/yr
- neutrogena sensitive skin sunscreen 60161/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Sunscreen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









