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Fragrance Free Sunscreen

Maybe

An estimated 0.7% of orders come back. But shoppers spend an estimated $34K a year here, so Fragrance Free Sunscreen is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$34K/yr41K searches / yr
90-day growth
+127.4%search demand this quarter
Competition
36%top-5 click share · 19 brands · 769 sellers

Flapen Score

Fragrance Free Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Sunscreen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance Free Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Fragrance Free Sunscreen 41K times last year and spent an estimated $34K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +127.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+127.4%
Conversion, latest week
6.1%
Market size, estimated
$34Ka year
Peak month
June6.4× the quietest month
Top search term
hypoallergenic sunscreen24K searches a year

02 · Price

A sale here is worth $13.90.

Listings sell for $13.90 on average, from $6.34 to $41.22. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.90 that is $0 to $1K a year per listing.

Average price
$13.90under the $15 to $100 sweet spot
Price range
$6.34–$41.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Sunscreens & Tanning Products. It carries 8,834 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Sunscreens & Tanning Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,834per listing
Listings tracked
47

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fragrance Free Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

769

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

19%

  • Brand 131%
  • Brand 222%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Fragrance Free Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×

Search terms

Top Fragrance Free Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hypoallergenic sunscreen24K/yr
  • suncare7K/yr
  • neutrogena sensitive skin sunscreen7K/yr
  • neutrogena sunscreen sensitive skin3K/yr
  • neutrogena sensitive skin face sunscreen357/yr
  • neutrogena sensitive skin sunscreen 60161/yr

FAQ

Common Fragrance Free Sunscreen questions

Answered from the same tracked data.