Is fragrance free shaving cream profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (41/100).

How competitive is the fragrance free shaving cream niche?

3 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fragrance free shaving cream?

Top complaints mined from reviews: Smell, Thickness, Allergies. The return rate is 0.1%.

When does demand for fragrance free shaving cream peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.4× the quietest.

What does it cost to enter the fragrance free shaving cream niche?

Listings span $4.29–$9.83; the average listing price is $8.06 (sweet spot $15–$100). The average incumbent carries 5,524 reviews — the moat a new listing must climb.

fragrance free shaving cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible23.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 537K searches

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,524.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.06

avg listing price — sweet spot $15–$100

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.29–$9.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, fragrance free shaving cream is a $1.0M/yr Amazon United States market (537K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

fragrance free shaving cream market data

Units sold / yr: 125K–150K; avg 15,000–20,000/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 23.2%
Avg BSR: #4
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 102 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Aveeno69%
Billie27%
eos4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×

Open Trend

Top fragrance free shaving cream search terms

aveeno shaving cream182K/yr -8.8%17.2% conv.
billie shaving cream89K/yr +36.5%20.5% conv.
aveeno shave gel61K/yr -2.4%16.1% conv.
aveeno therapeutic shave gel44K/yr +6.9%15.7% conv.
aveeno shaving cream sensitive skin26K/yr +2.7%14.3% conv.
fragrance free shaving cream17K/yr +17.8%5.2% conv.
shaving cream aveeno16K/yr -14.2%14.9% conv.
billie shave cream13K/yr +34.9%11.7% conv.
aveeno shave cream15K/yr -5.7%14.8% conv.
eos sensitive shave cream11K/yr +22.9%14.0% conv.

All search terms

Top fragrance free shaving cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz

Aveeno$4.294.7★26,424 rev

Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz

Aveeno$8.504.8★3,114 rev

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz

Billie$9.714.5★786 rev

Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz

Billie$7.884.6★1,927 rev

eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers

eos$9.834.6★754 rev

Newest

by launch date

Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz

Billie$8.14140 rev

7mo ago

eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers

eos$9.83754 rev

2y ago

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz

Billie$9.71786 rev

2y ago

Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz

Billie$7.881,927 rev

3y ago

Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz

Aveeno$8.503,114 rev

5y ago

What buyers say about fragrance free shaving cream

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Leaves skin soft”

Smell14%

“Smells great”

Quality-Overall11%

“the shave cream itself is good quality”

Suitability Combination Skin7%

“Great for sensitive skin”

Moist/Dry6%

“Very moisturizing and sensitive skin friendly”

Allergies6%

“No irritation at all”

Lather4%

“Smooth lots of lather”

Ease Of Use3%

“Easy to control amount”

Value For Money3%

“its an affordable”

Suitability Dry Skin2%

“It's very gentle on my skin allowing me to shave without wetting my skin first”

What buyers complain about

Smell12%

“The scent is slightly strong”

Thickness7%

“It's a thin cream”

Allergies7%

“constantly feeling the need to dig into my skin itchy”

Value For Money6%

“the $8 price tag, to me, is a bit steep especially when you won't get many uses out of one bottle”

Leak-Proof5%

“leaking when I received it”

Quality-Overall5%

“Bad quality it blocks the razor takes an enormous time”

Sensitivity-Overall4%

“I have extremely sensitive skin”

Ease Of Use2%

“it can be a bit tricky to get every last bit out”

Advertised Vs Actual Product2%

“its just not the same”

Suitability Dry Skin2%

“it doesnt stay on the minute you saturate your skin with it then do a few shaves”

Top return reasons

Leak-Proof24%

Size-Overall18%

Product Condition10%

Advertised Vs Actual Product8%

Smell7%

Texture/Consistency-Overall4%

Functionality-Overall3%

Lather3%

Damage/Burn Hair3%