Fragrance Free Shaving Cream
FailThe top 5 brands take 100% of clicks, so Fragrance Free Shaving Cream is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $1.0M/yr537K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 34 sellers
Flapen Score
Fragrance Free Shaving Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Shaving Cream is stronger. Inside it, weaker.
Market
The Fragrance Free Shaving Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Fragrance Free Shaving Cream 537K times last year and spent an estimated $1.0M. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 23.2% of those searches ended in a purchase.
Shoppers searched for this 537K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 537K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 23.2%
- Market size, estimated
- $1.0Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- aveeno shaving cream182K searches a year
02 · Price
A sale here is worth $8.06.
Listings sell for $8.06 on average, from $4.29 to $9.83. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At $8.06 that is $121K to $161K a year per listing.
- Average price
- $8.06under the $15 to $100 sweet spot
- Price range
- $4.29–$9.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $121K–$161K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Men's. It carries 5,524 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #4in Men's
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 5,524per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Fragrance Free Shaving Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz
- Price
- $4.29
- Rating
- 4.7/5
- Reviews
- 26,424
- Age
- 22y ago

Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 3,114
- Age
- 5y ago

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 2y ago

Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz
- Price
- $7.88
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 3y ago

eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 2y ago
Trending
estimated 90-day click momentum
Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 3,114
- Age
- 5y ago

Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz
- Price
- $8.14
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago

Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz
- Price
- $7.88
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 3y ago

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 2y ago

Aveeno Therapeutic Shave Gel for Women & Men Sensitive Skin Shaving Cream with Prebiotic Oat & Vitamin E Helps Prevent Razor Bumps & Skin Irritation Soothes Dry Skin Fragrance-Free 7 Oz
- Price
- $4.29
- Rating
- 4.7/5
- Reviews
- 26,424
- Age
- 22y ago
Newest
by launch date
Billie Whipped Shave Cream Ingrown-Prevention Formula Witch Hazel 6.5Fl Oz
- Price
- $8.14
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 7mo ago

eos Shea Better Sensitive Skin Womens Shave Cream- Fragrance-Free 2-pack of 7 oz containers
- Price
- $9.83
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 2y ago

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 2y ago

Billie Whipped Shave Cream - Lavender & Bergamot Scent - 6.5 fl oz
- Price
- $7.88
- Rating
- 4.6/5
- Reviews
- 1,927
- Age
- 3y ago

Aveeno Positively Smooth Moisturizing Shave Gel with Soy Aloe & Vitamin E helps Prevent Nicks Cuts & Razor Bumps Creamy Shave Gel for a Close Smooth Shave Lightly Fragranced Twin Pack 2 x 7 oz
- Price
- $8.50
- Rating
- 4.8/5
- Reviews
- 3,114
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Aveeno69%
- Billie27%
- eos4%
Demand
Fragrance Free Shaving Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Fragrance Free Shaving Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aveeno shaving cream182K/yr
- billie shaving cream89K/yr
- aveeno shave gel61K/yr
- aveeno therapeutic shave gel44K/yr
- aveeno shaving cream sensitive skin26K/yr
- fragrance free shaving cream17K/yr
- shaving cream aveeno16K/yr
- billie shave cream13K/yr
- aveeno shave cream15K/yr
- eos sensitive shave cream11K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Shaving Cream
We read the reviews and the return reasons for every product selling here.
“The scent is slightly strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Shaving Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









