Fragrance Free Shampoo and Conditioner
MaybeAn estimated 0.5% of orders come back. But the average product has 6,714 reviews to catch up to, so Fragrance Free Shampoo and Conditioner is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $238K/yr177K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 54%top-5 click share · 23 brands · 498 sellers
Flapen Score
Fragrance Free Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Fragrance Free Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Fragrance Free Shampoo and Conditioner 177K times last year and spent an estimated $238K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $238Ka year
- Peak month
- May4.1× the quietest month
- Top search term
- fragrance free shampoo and conditioner62K searches a year
02 · Price
A sale here is worth $24.01.
Listings sell for $24.01 on average, from $8.64 to $59.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.01 that is $6K to $12K a year per listing.
- Average price
- $24.01inside the $15 to $100 sweet spot
- Price range
- $8.64–$59.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #220 within Shampoo & Conditioner Sets. It carries 6,714 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #220in Shampoo & Conditioner Sets
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,714per listing
- Listings tracked
- 32
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Fragrance Free Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HASK Sensitive Care Shampoo + Conditioner Set | Fragrance-Free Paraben-Free Sulfate-Free Gluten-Free Vegan Cruelty-Free Color Safe | 12oz each
- Price
- $16.96
- Rating
- 4.5/5
- Reviews
- 23,328
- Age
- 3y ago
Odele Ultra-Sensitive Sulfate-Free Shampoo & Conditioner Set 13 fl oz Each
- Price
- $23.53
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 1y ago
California Naturals Sensitive Scalp Shampoo & Conditioner Set Soothing & Gentle for All Hair Types Fragrance Free Colloidal Oat & Chamomile Paraben Sulfate Free NEA Accepted 16.5 oz
- Price
- $23.82
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 7mo ago
Vanicream Set includes Shampoo-12 Oz and Conditioner-12 Oz - One each.
- Price
- $25.09
- Rating
- 4.5/5
- Reviews
- 7,098
- Age
- 17y ago
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated Fine to Dry Damaged Sulfate & Dye Free - Almond & Shea Butter 16.5 fl oz each (2 pack)
- Price
- $18.13
- Rating
- 4.4/5
- Reviews
- 14,012
- Age
- 2y ago
Trending
estimated 90-day click momentum
Unscented Shampoo and Conditioner Set - Fragrance Free Sulfate Free - Moisturizing Hair and Scalp Care - Hydrating Salon Formula for Women and Men - Zero Paraben Content - 16 Fl Oz (Set of 2)
- Price
- $24.53
- Rating
- 4.5/5
- Reviews
- 26,692
- Age
- 5mo ago
CeraVe Gentle Hydrating Shampoo and Conditioner Bundle With Ceramides Niacinamide & Hyaluronic Acid For Soft Healthy Looking Hair & Scalp Sulfate Free & Color Safe For All Hair Types
- Price
- $17.68
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 5mo ago
Nutrafol Shampoo and Conditioner Full of Strength Gift Set in Travel Size Cleanse and Protect Hair and Scalp Improves Hair Volume Strength and Texture Physician-formulated - 2 Fl Oz Bottles
- Price
- $24.97
- Rating
- 4.3/5
- Reviews
- 4,789
- Age
- 8mo ago
Raw Sugar The Scalp Restore Hair Care Bundle Shampoo and Conditioner Set with Jojoba Aloe and Niacinamide Formulated without SLS/SLES or Parabens
- Price
- $19.68
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 3y ago
Pantene Shampoo & Conditioner Set Classic Clean - Pro-V Nutrients for Dry Color-Treated Hair Healthy Looking Hair Every Wash Antioxidant-Rich 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
- Price
- $20.38
- Rating
- 4.7/5
- Reviews
- 15,545
- Age
- 4y ago
Newest
by launch dateCeraVe Gentle Hydrating Shampoo and Conditioner Bundle With Ceramides Niacinamide & Hyaluronic Acid For Soft Healthy Looking Hair & Scalp Sulfate Free & Color Safe For All Hair Types
- Price
- $17.68
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 5mo ago
Unscented Shampoo and Conditioner Set - Fragrance Free Sulfate Free - Moisturizing Hair and Scalp Care - Hydrating Salon Formula for Women and Men - Zero Paraben Content - 16 Fl Oz (Set of 2)
- Price
- $24.53
- Rating
- 4.5/5
- Reviews
- 26,692
- Age
- 5mo ago
California Naturals Sensitive Scalp Shampoo & Conditioner Set Soothing & Gentle for All Hair Types Fragrance Free Colloidal Oat & Chamomile Paraben Sulfate Free NEA Accepted 16.5 oz
- Price
- $23.82
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 7mo ago
Nutrafol Shampoo and Conditioner Full of Strength Gift Set in Travel Size Cleanse and Protect Hair and Scalp Improves Hair Volume Strength and Texture Physician-formulated - 2 Fl Oz Bottles
- Price
- $24.97
- Rating
- 4.3/5
- Reviews
- 4,789
- Age
- 8mo ago
California Naturals Classic Clean Toasted Coconut Shampoo and Conditioner Set Hair Care for Women & Men Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo Color Safe 20 Fl Oz
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 flat
Sellers
498
Est. top-5 brand share
60%
Top 20: 97%
Est. top-5 click share
54%
Top 20: 88%
Open market
34%
- Odele18%
- HASK17%
- California Naturals11%
- Native9%
- PHARMACEUTICAL SPECIALTIES.6%
- Cleure5%
Demand
Fragrance Free Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 4.1×
Search terms
Top Fragrance Free Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fragrance free shampoo and conditioner62K/yr
- unscented shampoo and conditioner37K/yr
- hypoallergenic shampoo and conditioner23K/yr
- odele ultra sensitive shampoo8K/yr
- sensitive scalp shampoo and conditioner10K/yr
- gentle shampoo and conditioner9K/yr
- sensitive shampoo and conditioner8K/yr
- sensitive skin shampoo and conditioner8K/yr
- acne safe shampoo and conditioner5K/yr
- scent free shampoo and conditioner5K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Not odorless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data