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Fragrance Free Leave in Conditioner

Maybe

Buyers convert on 13.3% of searches. But the top 5 brands take 100% of clicks, so Fragrance Free Leave in Conditioner is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$346K/yr106K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
88%top-5 click share · 5 brands · 13 sellers

Flapen Score

Fragrance Free Leave in Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Leave in Conditioner is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance Free Leave in Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Fragrance Free Leave in Conditioner 106K times last year and spent an estimated $346K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
13.3%
Market size, estimated
$346Ka year
Peak month
November2.3× the quietest month
Top search term
innersense curl cream28K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $17.60 to $28.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $24.44 that is $18K to $24K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$17.60–$28.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Creams & Lotions. It carries 1,071 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#202in Creams & Lotions
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,071per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Fragrance Free Leave in Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 158%
  • Brand 228%
  • Brand 39%
  • Brand 43%
  • Brand 53%

Demand

Fragrance Free Leave in Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.3×

Search terms

Top Fragrance Free Leave in Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • innersense curl cream28K/yr
  • seen curly creme14K/yr
  • innersense quiet calm curl control17K/yr
  • fragrance free curl cream11K/yr
  • curlsmith fragrance free10K/yr
  • fragrance free curly hair products9K/yr
  • hypoallergenic curly hair products5K/yr
  • unscented curl cream4K/yr
  • seen curly creme fragrance free2K/yr
  • quiet calm curl control4K/yr

Reviews and returns

What reviews say buyers love and hate about Fragrance Free Leave in Conditioner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
1.8%of orders come back
“No smell at all”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fragrance Free Leave in Conditioner questions

Answered from the same tracked data.