Fragrance Free Conditioner
FailThe top 5 brands take 100% of clicks, so Fragrance Free Conditioner is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $663K/yr344K searches / yr
- 90-day growth
- +26.3%search demand this quarter
- Competition
- 97%top-5 click share · 3 brands · 391 sellers
Flapen Score
Fragrance Free Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Fragrance Free Conditioner is stronger. Inside it, weaker.
Market
The Fragrance Free Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Fragrance Free Conditioner 344K times last year and spent an estimated $663K. All 3 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 18.4% of those searches ended in a purchase.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $663K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +26.3%
- Conversion, latest week
- 18.4%
- Market size, estimated
- $663Ka year
- Top search term
- cerave conditioner107K searches a year
02 · Price
A sale here is worth $10.45.
Listings sell for $10.45 on average, from $8.63 to $13.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $10.45 that is $105K to $131K a year per listing.
- Average price
- $10.45under the $15 to $100 sweet spot
- Price range
- $8.63–$13.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $105K–$131K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #89 within Conditioners. It carries 5,961 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #89in Conditioners
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,961per listing
- Listings tracked
- 6
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Fragrance Free Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 1y ago

Vanicream Conditioner pH Balanced Mild Formula Effective For All Hair Types and Sensitive Scalps - Free of Fragrance Lanolin and Parabens 12 Fl Oz
- Price
- $11.94
- Rating
- 4.5/5
- Reviews
- 7,298
- Age
- 22y ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types 19oz
- Price
- $13.20
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 9mo ago

CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago

CeraVe Hydrating Anti Dandruff Conditioner 0.5% Pyrithione Zinc Dandruff Treatment With Ceramides Hyaluronic Acid & Niacinamide Helps Eliminate Flakes & Reduce Itchy Scalp Sulfate Free Conditioner
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 2,125
- Age
- 1y ago
Trending
estimated 90-day click momentum
CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types 19oz
- Price
- $13.20
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 9mo ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 1y ago

Vanicream Conditioner pH Balanced Mild Formula Effective For All Hair Types and Sensitive Scalps - Free of Fragrance Lanolin and Parabens 12 Fl Oz
- Price
- $11.94
- Rating
- 4.5/5
- Reviews
- 7,298
- Age
- 22y ago

The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz
- Price
- $10.19
- Rating
- 4.7/5
- Reviews
- 18,585
- Age
- 9y ago
Newest
by launch date
CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types 19oz
- Price
- $13.20
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 9mo ago

CeraVe Oil Control Balancing Conditioner Hair Conditioner With Ceramides & Hyaluronic Acid Removes Oil and Leaves Hair Feeling Hydrated For All Hair & Scalp Types Sulfate Free & Color Safe 9 oz
- Price
- $9.01
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 9mo ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 1y ago

CeraVe Hydrating Anti Dandruff Conditioner 0.5% Pyrithione Zinc Dandruff Treatment With Ceramides Hyaluronic Acid & Niacinamide Helps Eliminate Flakes & Reduce Itchy Scalp Sulfate Free Conditioner
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 2,125
- Age
- 1y ago

The Honest Company Silicone-Free Conditioner Gentle Hypoallergenic Naturally Derived Ingredients Fragrance-Free for Sensitive Skin 10 fl oz
- Price
- $10.19
- Rating
- 4.7/5
- Reviews
- 18,585
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
391
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- CeraVe67%
- Vanicream30%
- The Honest Company3%
Demand
Fragrance Free Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.7× · 9 of 12 months tracked
Search terms
Top Fragrance Free Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerave conditioner107K/yr
- vanicream conditioner64K/yr
- fragrance free conditioner40K/yr
- cerave conditioner hair21K/yr
- cerave gentle hydrating conditioner15K/yr
- unscented conditioner17K/yr
- cera ve conditioner11K/yr
- vanicream conditioner hair13K/yr
- cerave hair conditioner9K/yr
- cerave hydrating conditioner9K/yr
Reviews and returns
What reviews say buyers love and hate about Fragrance Free Conditioner
We read the reviews and the return reasons for every product selling here.
“Dried it out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fragrance Free Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









