Is fractionated coconut oil profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 14 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Launch it (60/100).

How competitive is the fractionated coconut oil niche?

9 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in fractionated coconut oil?

Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.7%.

When does demand for fractionated coconut oil peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the fractionated coconut oil niche?

Listings span $6.28–$30.30; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 15,380 reviews — the moat a new listing must climb.

fractionated coconut oil

Launch it

A $1.3M/yr market growing +44.4% this quarter with returns at 0.7% — clears our launch bar.

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 718K searches

Growth

Good+44.4%

90-day search growth — must beat 0% to launch

Price range

Good$6.28–$30.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.33

avg listing price — sweet spot $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad15,380.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, fractionated coconut oil is a $1.3M/yr Amazon United States market (718K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun. Verdict: Launch it — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

fractionated coconut oil market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $1.3M–$1.7M; units × avg price
Conversion rate: 14.0%
Avg BSR: #28
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Handcraft Blends42%
Majestic Pure16%
PURA D'OR13%
Viva Naturals8%
Naturevibe Botanicals6%
Brooklyn Botany5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.4% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top fractionated coconut oil search terms

fractionated coconut oil417K/yr +39.9%11.5% conv.
fractionated coconut oil organic112K/yr +48.8%11.6% conv.
fractionated coconut oil for skin32K/yr +66.8%10.7% conv.
aceite de coco fraccionado20K/yr +318.1%3.9% conv.
organic fractionated coconut oil29K/yr +13.9%9.3% conv.
coconut oil fractionated19K/yr +2.1%11.7% conv.
fractionated coconut oil for essential oils13K/yr +42.1%13.9% conv.
liquid coconut oil for skin16K/yr -8.1%10.2% conv.
fractured coconut oil8K/yr +58.3%10.9% conv.
aceite de coco fraccionado organico7K/yr +125.8%2.7% conv.

All search terms

Top fractionated coconut oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin Hair and Body - Massage - Hair Tonic

Handcraft Blends$9.874.6★38,581 rev

Majestic Pure Fractionated Coconut Oil Lightweight Liquid Carrier Oil for Essential Oils Massage Skin Hair & DIY Personal Care Applications -16 Fl Oz

Majestic Pure$10.524.6★36,550 rev

PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified

PURA D'OR$14.744.5★11,926 rev

Viva Naturals Organic Fractionated Coconut Oil 16 fl oz Skin & Hair Moisturizer Massage Oil Carrier Oil for Essential Oils

Viva Naturals$16.394.7★36,738 rev

Handcraft Blends Fractionated Coconut Oil - 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage

Handcraft Blends$7.374.6★38,581 rev

Newest

by launch date

PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16.9 Oz GLASS BOTTLE) 100% Pure & Natural

PURA D'OR$17.06205 rev

1y ago

Brooklyn Botany$9.739,688 rev

1y ago

Majestic Pure Fractionated Coconut Oil - Relaxing Massage Oil Liquid Carrier Oil for Diluting Essential Oils - Skin Lip Body & Hair Oil Moisturizer & Softener - 6.8 fl oz

Majestic Pure$9.232,861 rev

1y ago

Handcraft Blends$14.7325,318 rev

2y ago

Fractionated Coconut Oil- Lightweight NonGreasy Skin & Massage Oil for Soft Silky Feel 100% Natural A Very Long-Lasting Glide FastAbsorbing Personal Care Oil No Scent 16.9 Fl Oz (500ML)

Essentially KateS$9.792,121 rev

3y ago

What buyers say about fractionated coconut oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Amazing quality”

Moist/Dry10%

“Great moisturizer”

Smell10%

“It is fragrance-free”

Soft Feel6%

“Soft skin”

Value For Money6%

“GREAT for the price”

Advertised Vs Actual Product5%

“As described”

Absorbency5%

“Easily absorbed”

Suitability Combination Skin4%

“Good for Skin and Hair”

Suitability Dry Skin4%

“Great for dry skin”

Oily/Greasy4%

“absorbs well without feeling greasy”

What buyers complain about

Smell26%

“Smells rancid”

Motor Power13%

“Pump was broken”

Leak-Proof8%

“Box was leaking”

Allergies4%

“Allergic Reaction”

Oily/Greasy4%

“It does kind of have an oily feel going on”

Quality-Overall3%

“Could be just quality control issue”

Size-Overall3%

“its just too tight”

Dilute/Watery3%

“Watered down”

Functionality-Overall2%

“Doesn't work”

Moist/Dry2%

“does not moisturize enough to my liking”

Top return reasons

Leak-Proof26%

Smell19%

Motor Power14%

Oily/Greasy8%

Advertised Vs Actual Product8%

Size-Overall5%

Functionality-Overall3%

Dilute/Watery2%

Value For Money2%

Moist/Dry2%

Common questions

Is fractionated coconut oil profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 14 tracked products. 90-day search growth is +44.4%. Flapen's verdict: Launch it (60/100).
How competitive is the fractionated coconut oil niche?: 9 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in fractionated coconut oil?: Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 0.7%.
When does demand for fractionated coconut oil peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the fractionated coconut oil niche?: Listings span $6.28–$30.30; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 15,380 reviews — the moat a new listing must climb.

fractionated coconut oil

fractionated coconut oil market data

Competition & brand share

Demand & seasonality

Top fractionated coconut oil search terms

Top fractionated coconut oil products on Amazon

Top sellers

Newest

Trending

What buyers say about fractionated coconut oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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