Foundation Stick

Shoppers searched for this 947K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $284K a year.

Searches, last 12 months

947K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

2.1%

Market size, estimated

$284Ka year

Peak month

May1.7× the quietest month

Top search term

foundation stick517K searches a year

Listings sell for $14.28 on average, from $3.77 to $45.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.28 that is $7K to $11K a year per listing.

Average price

$14.28under the $15 to $100 sweet spot

Price range

$3.77–$45.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

3.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Face. It carries 6,481 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#217in Face

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

6,481per listing

Listings tracked

39

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

46 months