Foundation Spf
FailShoppers spend an estimated $27K a year here, so Foundation Spf is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $27K/yr31K searches / yr
- 90-day growth
- +40.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 32 sellers
Flapen Score
Foundation Spf against its category
The dotted line is the Beauty & Personal Care average. Past it, Foundation Spf is stronger. Inside it, weaker.
Market
The Foundation Spf market on Amazon at a glance
Shoppers on Amazon United States searched for Foundation Spf 31K times last year and spent an estimated $27K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +40.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $27Ka year
- Top search term
- foundation spf11K searches a year
02 · Price
A sale here is worth $23.93.
Listings sell for $23.93 on average, from $7.46 to $43.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At $23.93 that is $12K to $18K a year per listing.
- Average price
- $23.93inside the $15 to $100 sweet spot
- Price range
- $7.46–$43.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Face Moisturizers. It carries 14,155 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Face Moisturizers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 14,155per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Foundation Spf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
32
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Search terms
Top Foundation Spf search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foundation spf11K/yr
- melasma sunscreen4K/yr
- la roche posay mela b3 sunscreen6K/yr
- sunscreen for makeup4K/yr
- mela b3 uv sunscreen la roche posay4K/yr
- mela b3 sunscreen2K/yr
Reviews and returns
What reviews say buyers love and hate about Foundation Spf
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Spf questions
Answered from the same tracked data.









