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Foundation Spf

Fail

Shoppers spend an estimated $27K a year here, so Foundation Spf is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$27K/yr31K searches / yr
90-day growth
+40.1%search demand this quarter
Competition
89%top-5 click share · 6 brands · 32 sellers

Flapen Score

Foundation Spf against its category

The dotted line is the Beauty & Personal Care average. Past it, Foundation Spf is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foundation Spf market on Amazon at a glance

Shoppers on Amazon United States searched for Foundation Spf 31K times last year and spent an estimated $27K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+40.1%
Conversion, latest week
3.6%
Market size, estimated
$27Ka year
Top search term
foundation spf11K searches a year

02 · Price

A sale here is worth $23.93.

Listings sell for $23.93 on average, from $7.46 to $43.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At $23.93 that is $12K to $18K a year per listing.

Average price
$23.93inside the $15 to $100 sweet spot
Price range
$7.46–$43.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Face Moisturizers. It carries 14,155 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Face Moisturizers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
14,155per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Foundation Spf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Search terms

Top Foundation Spf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foundation spf11K/yr
  • melasma sunscreen4K/yr
  • la roche posay mela b3 sunscreen6K/yr
  • sunscreen for makeup4K/yr
  • mela b3 uv sunscreen la roche posay4K/yr
  • mela b3 sunscreen2K/yr

Reviews and returns

What reviews say buyers love and hate about Foundation Spf

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
11%of negative reviews mention “Smell”
1.7%of orders come back
“Smells weird”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Foundation Spf questions

Answered from the same tracked data.