Foundation Spf
FailShoppers spend an estimated $27K a year here, so Foundation Spf is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $27K/yr31K searches / yr
- 90-day growth
- +40.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 32 sellers
Flapen Score
Foundation Spf against its category
The dotted line is the Beauty & Personal Care average. Past it, Foundation Spf is stronger. Inside it, weaker.
Market
The Foundation Spf market on Amazon at a glance
Shoppers on Amazon United States searched for Foundation Spf 31K times last year and spent an estimated $27K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- +40.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $27Ka year
- Top search term
- foundation spf11K searches a year
02 · Price
A sale here is worth $23.93.
Listings sell for $23.93 on average, from $7.46 to $43.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 500 to 750 of them. At $23.93 that is $12K to $18K a year per listing.
- Average price
- $23.93inside the $15 to $100 sweet spot
- Price range
- $7.46–$43.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Face Moisturizers. It carries 14,155 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #66in Face Moisturizers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 14,155per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Foundation Spf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Mela B3 UV Face Sunscreen SPF 30 with Niacinamide 40ml
- Price
- $33.19
- Rating
- 4.7/5
- Reviews
- 2,123
- Age
- 2y ago

La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
- Price
- $37.05
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 1y ago

Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz
- Price
- $7.70
- Rating
- 4.5/5
- Reviews
- 44,350
- Age
- 14y ago

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
- Price
- $43.43
- Rating
- 4.6/5
- Reviews
- 21,254
- Age
- 10y ago
Trending
estimated 90-day click momentum
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago

La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
- Price
- $37.05
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 1y ago

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
- Price
- $43.43
- Rating
- 4.6/5
- Reviews
- 21,254
- Age
- 10y ago

La Roche Posay Anthelios 50 Mineral Tinted Ultra Light Sunscreen Fluid 50ml/1.7oz
- Price
- $36.37
- Rating
- 4.5/5
- Reviews
- 25,633
- Age
- 14y ago

MISSHA M Perfect Cover BB Cream No.23 Natural Beige -Light/Medium with Cool/Neutral Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
- Price
- $13.39
- Rating
- 4.4/5
- Reviews
- 11,725
- Age
- 18y ago
Newest
by launch date
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
- Price
- $7.46
- Rating
- 4.5/5
- Reviews
- 4,325
- Age
- 1y ago

La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
- Price
- $37.05
- Rating
- 4.7/5
- Reviews
- 267
- Age
- 1y ago

CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
- Price
- $12.82
- Rating
- 4.4/5
- Reviews
- 3,562
- Age
- 1y ago

La Roche-Posay Mela B3 UV Face Sunscreen SPF 30 with Niacinamide 40ml
- Price
- $33.19
- Rating
- 4.7/5
- Reviews
- 2,123
- Age
- 2y ago

EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
- Price
- $43.43
- Rating
- 4.6/5
- Reviews
- 21,254
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
32
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- La Roche-Posay79%
- MAYBELLINE5%
- CeraVe4%
- EltaMD4%
- Xiuxixu4%
- MISSHA4%
Search terms
Top Foundation Spf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foundation spf11K/yr
- melasma sunscreen4K/yr
- la roche posay mela b3 sunscreen6K/yr
- sunscreen for makeup4K/yr
- mela b3 uv sunscreen la roche posay4K/yr
- mela b3 sunscreen2K/yr
Reviews and returns
What reviews say buyers love and hate about Foundation Spf
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Spf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









