foundation spf
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$7.46–$43.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad14,154.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 31K searches
According to Flapen's Amazon United States niche tracking, foundation spf is a $27K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
foundation spf market data
- Units sold / yr
- 2K–2K
- avg 500–750/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
32
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- La Roche-Posay79%
- MAYBELLINE5%
- CeraVe4%
- EltaMD4%
- Xiuxixu4%
- MISSHA4%
Top foundation spf search terms
- foundation spf11K/yr
- melasma sunscreen4K/yr
- la roche posay mela b3 sunscreen6K/yr
- sunscreen for makeup4K/yr
- mela b3 uv sunscreen la roche posay4K/yr
- mela b3 sunscreen2K/yr
Top foundation spf products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
La Roche-Posay Mela B3 UV Face Sunscreen SPF 30 with Niacinamide 40ml
La Roche-Posay$33.194.7★2,123 rev
La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
La Roche-Posay$37.054.7★267 rev
Maybelline Dream Fresh Skin Hydrating BB cream 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30 Sheer Tint Coverage Oil-Free Light/Medium 1 Fl Oz
MAYBELLINE$7.704.5★44,350 rev
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
CeraVe$12.824.4★3,562 rev
EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
EltaMD$43.434.6★21,254 rev
Newest
by launch date
3 In 1Primer for Face Before Makeup Sunscreen Isolation Cream SPF 50 One Step Color Corrector Face Primer Blurs Imperfections Oil Control & Moisturizing Skin Tone Correcting Radiance Skin
Xiuxixu$7.464,325 rev
La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
La Roche-Posay$37.05267 rev
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
CeraVe$12.823,562 rev
La Roche-Posay Mela B3 UV Face Sunscreen SPF 30 with Niacinamide 40ml
La Roche-Posay$33.192,123 rev
EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
EltaMD$43.4321,254 rev
Trending
90-day click momentumCeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint Tinted Mineral Sunscreen with Zinc Oxide & Titanium Dioxide Blends Seamlessly For Healthy Glow Light 1.7 Oz
CeraVe$12.824.4★
La Roche Posay Anthelios UV Tone Sunscreen SPF 50 Daily Sunscreen for Face with Niacinamide Broad Spectrum Invisible SPF Protection for Discoloration and Uneven Skin
La Roche-Posay$37.054.7★
EltaMD UV Clear Tinted Sunscreen for Face SPF 46 with Zinc Oxide Oil-Free Dermatologist Recommended For Acne-Prone Sensitive Skin 1.7 oz
EltaMD$43.434.6★
La Roche Posay Anthelios 50 Mineral Tinted Ultra Light Sunscreen Fluid 50ml/1.7oz
La Roche-Posay$36.374.5★
MISSHA M Perfect Cover BB Cream No.23 Natural Beige -Light/Medium with Cool/Neutral Undertone SPF 42 PA +++ 1.69 Fl Oz - Tinted Moisturizer for face with SPF
MISSHA$13.394.4★
What buyers say about foundation spf
What buyers praise and complain about, mined from review topics.What buyers love
“Great for sensitive skin”
“Beautiful coverage”
“The price is very reasonable for the quality”
“Color is accurate”
“Lightweight and breathable”
“Its soft”
“Good for the price”
“super moisturizing”
“It doesnt dry out your skin”
“Great scent”
What buyers complain about
“Smells weird”
“Color is way off”
“Not full coverage”
“Skin reaction”
“Greasy feeling”
“It is expensive”
“Its also not moisturizing”
“for me, and my mature skin, it was not good”
“Doesnt do anything”
“Very thick plastic feel”
Top return reasons
Common questions
- Is foundation spf profitable to sell on Amazon United States?
- The niche generates $27K/yr across 8 tracked products. 90-day search growth is +40.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the foundation spf niche?
- 6 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in foundation spf?
- Top complaints mined from reviews: Smell, Color, Coverage. The return rate is 1.7%.
- What does it cost to enter the foundation spf niche?
- Listings span $7.46–$43.43; the average listing price is $23.93 (sweet spot $15–$100). The average incumbent carries 14,155 reviews — the moat a new listing must climb.