Foundation Spatula

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

49K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

6.3%

Market size, estimated

$28Ka year

Peak month

December1.4× the quietest month

Top search term

foundation spatula38K searches a year

Listings sell for $9.15 on average, from $4.03 to $26.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $9.15 that is $915 to $2K a year per listing.

Average price

$9.15under the $15 to $100 sweet spot

Price range

$4.03–$26.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$915–$2K

Returns

1.2%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #116 within Makeup Brushes & Tools. It carries 471 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#116in Makeup Brushes & Tools

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

471per listing

Listings tracked

17

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months