Foundation Pump

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

2.0%

Market size, estimated

$1.1Ma year

Peak month

November1.5× the quietest month

Top search term

estee lauder double wear foundation804K searches a year

Listings sell for $45.45 on average, from $6.06 to $50.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $45.45 that is $23K to $34K a year per listing.

Average price

$45.45inside the $15 to $100 sweet spot

Price range

$6.06–$50.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$23K–$34K

Returns

2.5%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #46 within Face. It carries 1,803 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#46in Face

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,803per listing

Listings tracked

39

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

14Amazon's first-year sales bar

Average brand age

55 months