Foundation Palette

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

2.4%

Market size, estimated

$80Ka year

Peak month

November1.9× the quietest month

Top search term

foundation palette71K searches a year

Listings sell for $23.57 on average, from $4.96 to $86.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.57 that is $0 to $2K a year per listing.

Average price

$23.57inside the $15 to $100 sweet spot

Price range

$4.96–$86.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #314 within Face. It carries 2,970 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#314in Face

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,970per listing

Listings tracked

31

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months