Foundation

Shoppers searched for this 5.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

5.3M

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

2.8%

Market size, estimated

$1.8Ma year

Peak month

July1.4× the quietest month

Top search term

maybelline foundation1.0M searches a year

Listings sell for $12.35 on average, from $7.33 to $33.86. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $12.35 that is $49K to $62K a year per listing.

Average price

$12.35under the $15 to $100 sweet spot

Price range

$7.33–$33.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$49K–$62K

Returns

0.9%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Face. It carries 50,634 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Face

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

50,634per listing

Listings tracked

31

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months