Forever Wisconsin Perfume for Men

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

6.8%

Market size, estimated

$161Ka year

Peak month

December1.8× the quietest month

Top search term

raw cologne10K searches a year

Listings sell for $35.49 on average, from $14.94 to $65.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $35.49 that is $18K to $27K a year per listing.

Average price

$35.49inside the $15 to $100 sweet spot

Price range

$14.94–$65.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

0.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,479 within Men's. It carries 12,637 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#6,479in Men's

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

12,637per listing

Listings tracked

9

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

76 months