Foreo
MaybeShoppers spend an estimated $1.2M a year here. But prices span $7.63–$669.20, mostly outside the sweet spot, so Foreo is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $1.2M/yr353K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 38%top-5 click share · 8 brands · 23 sellers
Flapen Score
Foreo against its category
The dotted line is the Beauty & Personal Care average. Past it, Foreo is stronger. Inside it, weaker.
Market
The Foreo market on Amazon at a glance
Shoppers on Amazon United States searched for Foreo 353K times last year and spent an estimated $1.2M. The top 5 brands take 92% of clicks. Demand peaks in Jul–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $1.2Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- foreo150K searches a year
02 · Price
A sale here is worth $132.09.
Listings sell for $132.09 on average, from $7.63 to $669.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $132.09 that is $13K to $33K a year per listing.
- Average price
- $132.09above the $15 to $100 sweet spot
- Price range
- $7.63–$669.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $13K–$33K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #209 within Skin Care Tools. It carries 1,296 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 12.4%
- Average rank
- #209in Skin Care Tools
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,296per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Foreo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FOREO LUNA 4 Face Cleansing Brush - Firming Face Massager - Anti Aging Care - Enhances Absorption - Simple Skin Care Tools - Sensitive Skin
- Price
- $127.84
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 3y ago

FOREO Luna 4 go Face Cleansing Brush & Firming Massager - Premium Face Care - Enhances Absorption - Simple Skin Care Tools - for All Skin Types- Evergreen
- Price
- $72.77
- Rating
- 4.3/5
- Reviews
- 509
- Age
- 3y ago

FOREO LUNA 4 go Face Cleansing Brush & Firming Massager - Premium Face Care - Enhances Absorption - Simple Skin Care Tools - For All Skin Types- Pistachio
- Price
- $64.28
- Rating
- 4.0/5
- Reviews
- 91
- Age
- 3y ago

PMD Beauty Clean Pro - Electric Facial Cleansing Brush Smart Facial Device with Silicone Brush & Heated Anti-Aging Aluminum Gemstone Precious Metal Massager
- Price
- $132.89
- Rating
- 4.4/5
- Reviews
- 686
- Age
- 7y ago

PMD Beauty Clean Facial Cleansing Brush Waterproof Silicone Face Cleanser with Sonic Technology Blush
- Price
- $58.69
- Rating
- 4.4/5
- Reviews
- 1,891
- Age
- 7y ago
Trending
estimated 90-day click momentum
FOREO LUNA 4 mini Face Cleansing Brush & Massager - Premium Face Care -Enhances Absorption - Simple Skin Care Tools - For All Skin Types- Lavender
- Price
- $87.53
- Rating
- 3.6/5
- Reviews
- 123
- Age
- 3y ago

FOREO Bear mini App-Connected Microcurrent Facial Toning Device with 3 Intensities Lavender
- Price
- $118.60
- Rating
- 4.2/5
- Reviews
- 1,379
- Age
- 5y ago

FAQ 202 Advanced 8 Color Light Facemask Glass Skin Collagen Face Mask Bundle Hydrating Skincare Calming & Balancing Face Masks Skincare
- Price
- $547.17
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 1y ago

Michael Todd Beauty Soniclear Allure 2026 Readers Choice Winner Sonic (no Rotating) Facial Cleansing + Exfoliation Brush for Men/Women Antimicrobial Protected Bristles 4 speeds Serum Infusion Head
- Price
- $79.16
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 5y ago

FOREO LUNA 4 mini Face Cleansing Brush & Face Massager - Premium Face Care - Enhances Absorption of Facial Skin Care Products - Simple Skin Care Tools - For All Skin Types- Pearl Pink
- Price
- $97.60
- Rating
- 3.6/5
- Reviews
- 123
- Age
- 3y ago
Newest
by launch date
FAQ 202 Advanced 8 Color Light Facemask Glass Skin Collagen Face Mask Bundle Hydrating Skincare Calming & Balancing Face Masks Skincare
- Price
- $547.17
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 1y ago

FAQ 202 - Advanced 7 LED lights Face Mask - Wireless Face Masks Beauty - 600 Glow Points - Wearable Skin Care
- Price
- $552.83
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 1y ago

PRITECH Facial Cleansing Brush Rechargeable Silicone Face Scrubber with Heat Massage End Vibrating Exfoliator Scrubber for Deep Cleaning Waterproof Face Brush for Women and Men (Pink)
- Price
- $9.94
- Rating
- 4.5/5
- Reviews
- 3,251
- Age
- 2y ago

COSLUS FBS01 Facial Cleansing Brush Face Scrubber Compact for Travel
- Price
- $10.75
- Rating
- 4.5/5
- Reviews
- 2,049
- Age
- 2y ago

FOREO Luna 4 Bundle - Facial Cleansing Brush + Luna Micro-Foam Face Cleanser 2.0 3.4 oz + Luna Ultra Nourishing Cleansing Balm 0.5 oz - Firming Face Massager - Balanced Skin
- Price
- $133.22
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
8 flat
Sellers
23
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 77%
Open market
4%
- FOREO58%
- PMD Beauty17%
- PRITECH6%
- FAQ5%
- COSLUS5%
- EZBASICS4%
- Open — no brand owns it (2 brands, 4%)
Demand
Foreo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Foreo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foreo150K/yr
- pmd facial cleansing brush40K/yr
- foreo luna 426K/yr
- foreo luna35K/yr
- vibrating face scrubber18K/yr
- foreo face scrubber12K/yr
- sonic face scrubber6K/yr
- sonic face brush6K/yr
- silicone face scrubber electric7K/yr
- foreo luna 37K/yr
Reviews and returns
What reviews say buyers love and hate about Foreo
We read the reviews and the return reasons for every product selling here.
“Stopped charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foreo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









