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Foot Spa

Fail

The top 5 products take 88% of clicks, so Foot Spa is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$10.9M/yr8.0M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
88%top-5 click share · 8 brands · 15 sellers

Flapen Score

Foot Spa against its category

The dotted line is the Beauty & Personal Care average. Past it, Foot Spa is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Spa market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Spa 8.0M times last year and spent an estimated $10.9M. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.9M a year.

Searches, last 12 months
8.0M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
4.3%
Market size, estimated
$10.9Ma year
Peak month
December1.8× the quietest month
Top search term
foot soaking tub1.6M searches a year

02 · Price

A sale here is worth $31.54.

Listings sell for $31.54 on average, from $16.68 to $58.98. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 30,000 to 40,000 of them. At $31.54 that is $946K to $1.3M a year per listing.

Average price
$31.54inside the $15 to $100 sweet spot
Price range
$16.68–$58.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
30,000–40,000
Revenue per listing a year
$946K–$1.3M
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #798 within Tools & Accessories. It carries 8,299 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#798in Tools & Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
8,299per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Foot Spa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

$0$1.6M$3.3M$4.9M$6.5M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

8%

  • Homedics51%
  • SPA4PIEDS14%
  • Aqvesane10%
  • MODILIC8%
  • AllSett Health5%
  • WMHYLYH5%
  • Open — no brand owns it (2 brands, 8%)

Demand

Foot Spa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Foot Spa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foot soaking tub1.6M/yr
  • foot spa1.9M/yr
  • foot bath1.2M/yr
  • pedicure foot spa696K/yr
  • foot bath soak tub378K/yr
  • foot spa bath massager with heat361K/yr
  • feet soaking tub206K/yr
  • foot soak tub185K/yr
  • foot bath massager with heat219K/yr
  • pedicure tub85K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Spa

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Heating”
2.8%of orders come back
“Doesn't heat water”
A buyer, on “Heating”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Foot Spa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data