foot scrub
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.35–$34.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$163K$163K/yr · 187K searches
Review moat
Bad11,295.12avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, foot scrub is a $163K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
foot scrub market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $160K–$192K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 82%
- Out of stock
- 0.9%
- Avg brand age
- 61 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
94
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
41%
Top 20: 83%
Open market
25%
- Palmer's33%
- SPA REDI14%
- Dr Teal's8%
- Gena8%
- Brooklyn Botany7%
- Dr. Scholl's5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top foot scrub search terms
- pedicure scrub35K/yr
- foot exfoliator scrub25K/yr
- exfoliating foot scrub23K/yr
- pedi scrub15K/yr
- palmers foot magic16K/yr
- palmers foot cream6K/yr
- exfoliante de pies6K/yr
- exfoliantes para pies6K/yr
- scrub gel5K/yr
- feet exfoliator scrub6K/yr
Top foot scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Cocoa Butter Formula Foot Magic Exfoliating Foot Scrub with Vitamin E for Dry Cracked Feet Use with Foot Scrubber for Pedicure 2.1 Ounce
Palmer's$5.544.4★5,398 rev
Palmers Cocoa Butter Formula Heel Repair Foot Balm Stick for Cracked Heels & Feet No-Mess Stick Applicator 0.9 Ounce
Palmer's$8.294.4★1,547 rev
Dr. Teals Gentle Exfoliant Foot Scrub With Epsom Salt 6 Ounce
Dr Teal's$9.094.6★117 rev
Brooklyn Botany Himalayan Salt Body Scrub - Moisturizing and Exfoliating Body Face Hand Foot Scrub - Fights Stretch Marks Fine Lines Wrinkles - Great Gifts for Women & Men - 10 oz
Brooklyn Botany$9.814.3★4,436 rev
Gena Pedi Scrub Gel 16 Fl Oz
Gena$14.014.6★1,891 rev
Newest
by launch date
Ebanel Professional Callus Remover for Feet with 20% Urea Epsom Salt Salicylic Acid Glycolic Acid Heel Toe Foot Callus Remover Gel Peel Exfoliator Dead Skin Removal for Feet Cracked Heel Repair
Ebanel$11.542,732 rev
Palmers Cocoa Butter Formula Foot Magic Bundle Exfoliating Foot Scrub and Moisturizing Foot Cream for Dry Cracked Heels (2 x 2.1 oz Tubes)
Palmer's$8.19251 rev
NYQIUGER 6Pcs Professional Pedicure Foot Pumice Stone for Feet Skin Callus Remover and Scrubber for Dead Skins Sided
LEIFIRE$6.053,859 rev
Dr. Teals Softening Remedy Coconut Oil Foot Scrub Gift Set (2 Pack 6oz ea.) - Essential Coconut Oils & Aloe Vera Replenish and Moisturize Dry Damaged Skin - Blended with Pure Epsom Salt
Dr Teal's$15.18317 rev
Freeman Flirty Feet Instant Foot Peeling Spray Exfoliating Foot Mask For Summer Moisturizing & Smooth Dry Cracked Heels Remove Dead Skin Quickly Cruelty-Free & Vegan 4 fl.oz./ 118 ml Bottle
Freeman$5.8216,720 rev
Trending
90-day click momentum
SPA REDI Exfoliating Body & Foot Scrub | Dual-Action Exfoliating & Hydrating Treatment | Exfoliate Hydrate & Heal One Step for Lasting Skin Health without Irritation 128 Oz
SPA REDI$26.534.4★
Dr. Teals Gentle Exfoliant Foot Scrub With Epsom Salt 6 Ounce
Dr Teal's$9.094.6★
Himalayan Salt Scrub Face Foot and Body Exfoliator with Collagen and Stem Cells Exfoliating Scrub for Toning Cellulite and Skin Care by M3 16 fl oz
M3 Naturals$20.974.4★
Palmers Cocoa Butter Formula Daily Skin Therapy Concentrated Cream 3.75 Ounces
Palmer's$3.634.8★
Palmers Cocoa Butter Formula Foot Magic Exfoliating Foot Scrub with Vitamin E for Dry Cracked Feet Use with Foot Scrubber for Pedicure 2.1 Ounce
Palmer's$5.544.4★
What buyers say about foot scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and effective”
“EXCELLENT PRODUCT”
“Super effective”
“Great fragrance”
“For the price”
“Easy to use”
“Great moisturizer”
“Does what it says”
“easy to clean up”
“It exfoliates very well”
What buyers complain about
“DOESNT WORK”
“Dried out”
“look like flaking skin”
“Chemical Smell”
“Cheap poor quality”
“Hard as a rock”
“Overpriced”
“Breaks”
“FALSE ADVERTISEMENT”
“What a mess”
Top return reasons
Common questions
- Is foot scrub profitable to sell on Amazon United States?
- The niche generates $163K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the foot scrub niche?
- 16 brands and 94 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in foot scrub?
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Skin Health. The return rate is 0.4%.
- When does demand for foot scrub peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the foot scrub niche?
- Listings span $3.35–$34.61; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 11,295 reviews — the moat a new listing must climb.