Skip to content

Foot Massage Lotion

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $58K a year here, so Foot Massage Lotion is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$58K/yr58K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
63%top-5 click share · 14 brands · 53 sellers

Flapen Score

Foot Massage Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Foot Massage Lotion is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Massage Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Massage Lotion 58K times last year and spent an estimated $58K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
8.2%
Market size, estimated
$58Ka year
Peak month
December2.2× the quietest month
Top search term
tea tree foot spray17K searches a year

02 · Price

A sale here is worth $12.20.

Listings sell for $12.20 on average, from $8.21 to $24.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.20 that is $1K to $3K a year per listing.

Average price
$12.20under the $15 to $100 sweet spot
Price range
$8.21–$24.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #245 within Foot & Hand Care. It carries 1,659 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
4.7%
Average rank
#245in Foot & Hand Care
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,659per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Foot Massage Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

53

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

22%

  • Brand 125%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Foot Massage Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Foot Massage Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea tree foot spray17K/yr
  • tea tree oil foot spray17K/yr
  • foot sanitizer spray6K/yr
  • tea tree oil spray for feet6K/yr
  • tea tree spray for feet5K/yr
  • foot sanitizer3K/yr
  • foot sanitizer spray with tea tree oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Massage Lotion

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.5%of orders come back
“Smells like mold”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Foot Massage Lotion questions

Answered from the same tracked data.