Skip to content

Foot Mask Moisturizing

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -1.6% this quarter, so Foot Mask Moisturizing is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$228K/yr213K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
59%top-5 click share · 17 brands · 33 sellers

Flapen Score

Foot Mask Moisturizing against its category

The dotted line is the Beauty & Personal Care average. Past it, Foot Mask Moisturizing is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Mask Moisturizing market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Mask Moisturizing 213K times last year and spent an estimated $228K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
8.5%
Market size, estimated
$228Ka year
Peak month
December2.6× the quietest month
Top search term
foot mask socks38K searches a year

02 · Price

A sale here is worth $12.63.

Listings sell for $12.63 on average, from $5.64 to $25.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.63 that is $6K to $9K a year per listing.

Average price
$12.63under the $15 to $100 sweet spot
Price range
$5.64–$25.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Foot & Hand Care. It carries 6,066 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Foot & Hand Care
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,066per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Foot Mask Moisturizing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 91%

Open market

22%

  • Brand 123%
  • Brand 221%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Foot Mask Moisturizing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Foot Mask Moisturizing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot mask socks38K/yr
  • moisturizing foot mask34K/yr
  • hydrating foot mask23K/yr
  • foot mask moisturizing32K/yr
  • foot moisturizer mask8K/yr
  • heel mask9K/yr
  • overnight foot mask10K/yr
  • pedicure foot mask6K/yr
  • foot hydrating mask6K/yr
  • heel masks for cracked heels6K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Mask Moisturizing

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“No results”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foot Mask Moisturizing questions

Answered from the same tracked data.