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Foot Cream

Maybe

An estimated 0.5% of orders come back. But the average product has 19,653 reviews to catch up to, so Foot Cream is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$3.1M/yr2.6M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
48%top-5 click share · 23 brands · 158 sellers

Flapen Score

Foot Cream against its category

The dotted line is the Beauty & Personal Care average. Past it, Foot Cream is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Foot Cream 2.6M times last year and spent an estimated $3.1M. The top 5 brands take 76% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
10.8%
Market size, estimated
$3.1Ma year
Peak month
February1.6× the quietest month
Top search term
foot cream937K searches a year

02 · Price

A sale here is worth $10.92.

Listings sell for $10.92 on average, from $3.35 to $27.49. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $10.92 that is $87K to $109K a year per listing.

Average price
$10.92under the $15 to $100 sweet spot
Price range
$3.35–$27.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
8,000–10,000
Revenue per listing a year
$87K–$109K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Foot & Hand Care. It carries 19,653 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Foot & Hand Care
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
19,653per listing
Listings tracked
33

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
65 months

Products

Top Foot Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

158

Top-5 brand share

76%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

22%

  • Brand 125%
  • Brand 221%
  • Brand 315%
  • Brand 410%
  • Brand 55%
  • Brand 62%

Demand

Foot Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Foot Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot cream937K/yr
  • cracked heel treatment287K/yr
  • foot cream for dry cracked heels and feet272K/yr
  • foot lotion229K/yr
  • gold bond foot cream151K/yr
  • foot creams & lotions92K/yr
  • foot lotion for dry cracked feet91K/yr
  • foot moisturizer82K/yr
  • cracked heels58K/yr
  • feet cream63K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Cream

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“not moisturizing”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Foot Cream questions

Answered from the same tracked data.