Foot Cream
MaybeAn estimated 0.5% of orders come back. But the average product has 19,653 reviews to catch up to, so Foot Cream is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $3.1M/yr2.6M searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 48%top-5 click share · 23 brands · 158 sellers
Flapen Score
Foot Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Foot Cream is stronger. Inside it, weaker.
Market
The Foot Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Foot Cream 2.6M times last year and spent an estimated $3.1M. The top 5 brands take 76% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $3.1Ma year
- Peak month
- February1.6× the quietest month
- Top search term
- foot cream937K searches a year
02 · Price
A sale here is worth $10.92.
Listings sell for $10.92 on average, from $3.35 to $27.49. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $10.92 that is $87K to $109K a year per listing.
- Average price
- $10.92under the $15 to $100 sweet spot
- Price range
- $3.35–$27.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $87K–$109K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Foot & Hand Care. It carries 19,653 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Foot & Hand Care
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 19,653per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Foot Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OKeeffes for Healthy Feet Foot Cream - 3.2 oz Jar (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $9.31
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 21y ago

Gold Bond Softening Foot Cream 4 oz. Foot Lotion with Shea Butter to Soften Rough & Dry Feet
- Price
- $7.19
- Rating
- 4.7/5
- Reviews
- 26,093
- Age
- 14y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,725
- Age
- 6y ago

OKeeffes for Healthy Feet Intense Renewal Cream with Urea & Alpha Hydroxy Acid - 3 oz Tube (1 Pack) - Chemically Exfoliates and Softens Extremely Callused Dry Feet
- Price
- $9.63
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 9y ago

Dr. Scholls Dry Cracked Foot Repair Ultra-Hydrating Foot Cream Moisturizer 3.5 oz Skin Care Foot Lotion with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet
- Price
- $5.09
- Rating
- 4.5/5
- Reviews
- 8,968
- Age
- 5y ago
Trending
estimated 90-day click momentum
Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 1,923
- Age
- 5mo ago

Gold Bond Therapeutic Foot Cream 4 oz. With Jojoba & Peppermint Oil Foot Moisturizer- pack of 1
- Price
- $6.60
- Rating
- 4.7/5
- Reviews
- 5,880
- Age
- 13y ago

Soap & Glory Moisturizing Foot Cream for Dry Cracked Feet & Heels - AHA Foot Exfoliator for Dry Rough Heels - Hydrating Heel Cream for Overnight Repair (4.2 oz)
- Price
- $7.93
- Rating
- 4.8/5
- Reviews
- 1,158
- Age
- 14y ago

Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,725
- Age
- 6y ago

Onyx Professional Cracked Heel Repair Balm Stick for Dry Cracked Feet Treatment Coconut Scent 1 pack - Moisturizing Foot Balm Rolls On Cracked Heel Treatment
- Price
- $9.20
- Rating
- 4.5/5
- Reviews
- 3,624
- Age
- 7y ago
Newest
by launch date
Essentially KateS Peppermint + Eucalyptus Cooling Foot Cream 8 Fl Oz Relieves Dry Cracked Tired Feet Deep Hydration with Ceramides Non-Greasy Formula
- Price
- $9.47
- Rating
- 4.5/5
- Reviews
- 1,923
- Age
- 5mo ago

60% Urea with 2% Salicylic Acid Urea Foot Care Stick Foot Cream Moisturizer for Dry Cracked Feet Knees Elbows Hands Moisturizes and Hydrates the Dry Skin Callus Remover & Skin Softener -1.41oz
- Price
- $8.61
- Rating
- 4.4/5
- Reviews
- 1,038
- Age
- 1y ago

TEAWOO 30PCS Patented Cracked Heel Treatment Patches Cracked Heel Repair Bandage (80mm x 80mm)
- Price
- $9.99
- Rating
- 3.5/5
- Reviews
- 721
- Age
- 1y ago

Kerasal Nighttime Intensive Foot Repair Skin Healing Ointment for Cracked Heels and Dry Feet 1 oz (Packaging May Vary)
- Price
- $7.62
- Rating
- 4.5/5
- Reviews
- 4,011
- Age
- 4y ago

Dr. Scholls Dry Cracked Foot Repair Ultra-Hydrating Foot Cream Moisturizer 3.5 oz Skin Care Foot Lotion with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet
- Price
- $5.09
- Rating
- 4.5/5
- Reviews
- 8,968
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
158
Est. top-5 brand share
76%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 88%
Open market
22%
- O'Keeffe's25%
- Gold Bond21%
- Dr. Scholl's15%
- Ebanel10%
- Kerasal5%
- Onyx Professional2%
Demand
Foot Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Foot Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foot cream937K/yr
- cracked heel treatment287K/yr
- foot cream for dry cracked heels and feet272K/yr
- foot lotion229K/yr
- gold bond foot cream151K/yr
- foot creams & lotions92K/yr
- foot lotion for dry cracked feet91K/yr
- foot moisturizer82K/yr
- cracked heels58K/yr
- feet cream63K/yr
Reviews and returns
What reviews say buyers love and hate about Foot Cream
We read the reviews and the return reasons for every product selling here.
“not moisturizing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









