Foot
FailThe top 5 brands take 100% of clicks, so Foot is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $1.4M/yr843K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 83 sellers
Flapen Score
Foot against its category
The dotted line is the Beauty & Personal Care average. Past it, Foot is stronger. Inside it, weaker.
Market
The Foot market on Amazon at a glance
Shoppers on Amazon United States searched for Foot 843K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 843K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 843K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $1.4Ma year
- Peak month
- December3.3× the quietest month
- Top search term
- okeefe foot cream152K searches a year
02 · Price
A sale here is worth $11.74.
Listings sell for $11.74 on average, from $5.09 to $22.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $11.74 that is $70K to $94K a year per listing.
- Average price
- $11.74under the $15 to $100 sweet spot
- Price range
- $5.09–$22.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $70K–$94K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Foot & Hand Care. It carries 67,278 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Foot & Hand Care
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 67,278per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Foot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OKeeffes for Healthy Feet Foot Cream - 3.2 oz Jar (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $9.31
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 21y ago

OKeeffes for Healthy Feet Intense Renewal Cream with Urea & Alpha Hydroxy Acid - 3 oz Tube (1 Pack) - Chemically Exfoliates and Softens Extremely Callused Dry Feet
- Price
- $9.63
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 9y ago

OKeeffes for Healthy Feet Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $13.11
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 5y ago

OKeeffes for Healthy Feet Foot Cream - 6.4 oz Jar (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 6y ago

OKeeffes for Healthy Feet Foot Cream - 6.4 oz Jar (2 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $22.38
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 6y ago
Trending
estimated 90-day click momentum
Ebanel Urea Cream 40% plus Salicylic Acid 2% Foot Cream for Dry Cracked Heels Feet Knees Elbows Hands Foot Dead Skin Cuticle Callus Remover Toenail Softener Keratolytic Skin Barrier Repair
- Price
- $15.70
- Rating
- 4.3/5
- Reviews
- 28,725
- Age
- 6y ago

OKeeffes for Healthy Feet Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $13.11
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 5y ago

OKeeffes for Healthy Feet Intensive Healing Balm; Guaranteed Relief for Extremely Dry; Cracked Feet; Heel Balm that Instantly Fills Dry; Cracked Heels; 2.2oz Balm Stick; (Pack of 1)
- Price
- $10.00
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 2y ago

OKeeffes for Healthy Feet Intense Renewal Cream with Urea & Alpha Hydroxy Acid - 3 oz Tube (1 Pack) - Chemically Exfoliates and Softens Extremely Callused Dry Feet
- Price
- $9.63
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 9y ago

OKeeffes for Healthy Feet Night Treatment Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Overnight Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $16.52
- Rating
- 4.7/5
- Reviews
- 12,442
- Age
- 4y ago
Newest
by launch date
OKeeffes for Healthy Feet Intensive Healing Balm; Guaranteed Relief for Extremely Dry; Cracked Feet; Heel Balm that Instantly Fills Dry; Cracked Heels; 2.2oz Balm Stick; (Pack of 1)
- Price
- $10.00
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 2y ago

OKeeffes for Healthy Feet Night Treatment Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Overnight Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $16.52
- Rating
- 4.7/5
- Reviews
- 12,442
- Age
- 4y ago

OKeeffes for Healthy Feet Foot Cream - 7 oz Tube (1 Pack) - Guaranteed Relief for Extremely Cracked Dry Feet Repairing Skincare Instantly Boosts and Retains Moisture Levels
- Price
- $13.11
- Rating
- 4.6/5
- Reviews
- 132,367
- Age
- 5y ago

Dr. Scholls Dry Cracked Skin Ultra Hydrating Foot Mask 3 Pairs Moisturizing Socks: Intensely Moisturizes Repairs and Softens Rough Dry Skin with Urea & Essential Oils for Dry Cracked Feet
- Price
- $8.73
- Rating
- 4.3/5
- Reviews
- 11,298
- Age
- 5y ago

Dr. Scholls Dry Cracked Foot Repair Ultra-Hydrating Foot Cream Moisturizer 3.5 oz Skin Care Foot Lotion with 25% Urea for Dry Cracked Feet Heals and Moisturizes for Healthy Feet
- Price
- $5.09
- Rating
- 4.5/5
- Reviews
- 8,968
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
83
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- O'Keeffe's86%
- Dr. Scholl's8%
- Ebanel5%
- Kerasal2%
Demand
Foot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Foot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- okeefe foot cream152K/yr
- healthy feet okeeffes57K/yr
- dry feet treatment for women63K/yr
- okeeffes healthy feet36K/yr
- healthy feet58K/yr
- dry feet46K/yr
- foot health care products31K/yr
- soft feet36K/yr
- okeefe healthy feet40K/yr
- foot softener33K/yr
Reviews and returns
What reviews say buyers love and hate about Foot
We read the reviews and the return reasons for every product selling here.
“It so sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









