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Foot

Fail

The top 5 brands take 100% of clicks, so Foot is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$1.4M/yr843K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
73%top-5 click share · 4 brands · 83 sellers

Flapen Score

Foot against its category

The dotted line is the Beauty & Personal Care average. Past it, Foot is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot market on Amazon at a glance

Shoppers on Amazon United States searched for Foot 843K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 843K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
843K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
14.2%
Market size, estimated
$1.4Ma year
Peak month
December3.3× the quietest month
Top search term
okeefe foot cream152K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $5.09 to $22.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $11.74 that is $70K to $94K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$5.09–$22.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$70K–$94K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Foot & Hand Care. It carries 67,278 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Foot & Hand Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
67,278per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Foot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 28%
  • Brand 35%
  • Brand 42%

Demand

Foot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Foot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • okeefe foot cream152K/yr
  • healthy feet okeeffes57K/yr
  • dry feet treatment for women63K/yr
  • okeeffes healthy feet36K/yr
  • healthy feet58K/yr
  • dry feet46K/yr
  • foot health care products31K/yr
  • soft feet36K/yr
  • okeefe healthy feet40K/yr
  • foot softener33K/yr

Reviews and returns

What reviews say buyers love and hate about Foot

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Adhesion/Stickiness”
0.4%of orders come back
“It so sticky”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Foot questions

Answered from the same tracked data.