Is folding hair brush profitable to sell on Amazon United States?

The niche generates $159K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the folding hair brush niche?

24 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in folding hair brush?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for folding hair brush peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the folding hair brush niche?

Listings span $3.81–$14.87; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.

folding hair brush

Worth a look

Shows low returns (1.0%), but prices mostly outside the sweet spot ($3.81–$14.87) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,228.67

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$159K

$159K/yr · 300K searches

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.37

avg listing price — sweet spot $15–$100

Price range

Bad$3.81–$14.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, folding hair brush is a $159K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

folding hair brush market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $147K–$184K; units × avg price
Conversion rate: 7.2%
Avg BSR: #406
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

48%

Top 20: 85%

Open market

37%

Wet Brush18%
Ancable15%
RHOS9%
ALAZCO8%
Mozeat Lens8%
DIMROM7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top folding hair brush search terms

folding hair brush42K/yr +5.5%5.4% conv.
foldable hair brush40K/yr +6.7%5.1% conv.
folding brush34K/yr +4.6%4.7% conv.
foldable brush32K/yr +8.0%5.1% conv.
pocket brush25K/yr -8.4%3.9% conv.
travel brush men12K/yr +10.4%8.3% conv.
small hair brush for men13K/yr -7.1%3.9% conv.
foldable brush for purse12K/yr +2.0%7.4% conv.
folding brush for purse10K/yr +19.4%7.4% conv.
collapsible hair brush10K/yr +7.5%9.4% conv.

All search terms

Top folding hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Travel Folding Hair Brush Collapsable Portable Pocket Boar Bristle Hair Brush for Thin Thick Hair Mini HairBrushfor Men Women Kids Thick Thin Curly Straight Wet Dry Hair Restore Shine Fold x1 Amber

Ancable$8.454.7★1,586 rev

Wet Brush Pop Go Detangler Blue Teal - Foldable On-The-Go Design Travel Brush Ultrasoft IntelliFlex Bristles Detangling Hairbrush Built-In Mirror Handle Wet & Dry All Hair Types

Wet Brush$7.494.5★1,954 rev

RHOS Folding Brush with Mirror for Women Girls - Mini Hair Brush for Purse Small Pocket Brush with Soft Nylon Bristles and Mirror for Travel (Beige)

RHOS$6.364.0★360 rev

ALAZCO 2 Assorted Colors Folding Hair Brush With Mirror Compact Pocket Size Travel Car Gym Bag Purse Locker Swimming Camping Sleepover Gift and more

ALAZCO$5.384.3★3,346 rev

4 Pcs Folding Travel Hair Brush for Purse - 4.25 1.49 Small Travel Brush with Mirror and Flexible Nylon Bristles Set of Lightweight Purse Brushes for Women - Small Hairbrush for Purse in 4 Colors

DIMROM$8.254.3★2,883 rev

Newest

by launch date

Arthaxi Mini Hair Brush with Compact Mirror Travel Hair Brush Brown Vintage Style 1-Pack

Arthaxi$7.001,020 rev

3mo ago

Hair Brush Pop-up Comb with Mirror Pink 1 Pack Mini Brush Compact Folding Brush with Soft Bristles Mirrors Portable Hair Brush for Travel Pocket hairbrush Hampton Distribution

Hampton Distribution$6.5615 rev

5mo ago

Travel Foldable Hair Brush Self-cleaning Portable Pocket Hair Brush for Thin Thick Hair Vented Speed Dry HairBrush for Men Women Kids Thick Thin Curly Straight Wet Dry Hair(Purple)

Rebex$6.91103 rev

10mo ago

Wet Brush Pop Go Detangler Blue Teal - Foldable On-The-Go Design Travel Brush Ultrasoft IntelliFlex Bristles Detangling Hairbrush Built-In Mirror Handle Wet & Dry All Hair Types (Pack of 2)

Wet Brush$11.951,954 rev

1y ago

2 Pcs Foldable Hair Brush with Mirror Portable Travel Hair Brush Pocket Size Anti-static Mini Hairbrush Small Compact Massage Comb Hair Styling Tools for Women Girls Home Travel Gym Purse (Black)

Psyqtsuary$6.02285 rev

1y ago

What buyers say about folding hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Brush Quality16%

“Best brush”

Size-Overall15%

“Fits easily in my bag”

Quality-Overall9%

“Best quality”

Ease Of Use8%

“Nice little brush”

Compactness5%

“Nice little compact brush”

Advertised Vs Actual Product5%

“As advertised”

Durability5%

“has held up well”

Value For Money4%

“Great Value”

Suitability Straight Hair3%

“also firm so work well in my thick hair”

Hair Styling3%

“works nicely for my hair”

What buyers complain about

Durability13%

“Broke immediately”

Quality-Overall12%

“Low quality”

Size-Overall11%

“Smaller than expected”

Color5%

“Not a big fan of the color pink”

Strength5%

“A bit flimsy”

Ease Of Use3%

“it's not easy”

Hard Feel2%

“Brush bristles are kind of hard”

Advertised Vs Actual Product2%

“Photo of product is misleading”

Brush Quality2%

“The bristles themselves are cheap”

Product Condition2%

“the brush look used”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product9%

Color9%

Quality-Overall8%

Functionality-Overall6%

Brush Quality4%

Strength4%

Stiffness3%

Product Condition3%

Hard Feel3%

Common questions

Is folding hair brush profitable to sell on Amazon United States?: The niche generates $159K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the folding hair brush niche?: 24 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in folding hair brush?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for folding hair brush peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the folding hair brush niche?: Listings span $3.81–$14.87; the average listing price is $7.37 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.