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Folding Hair Brush

Maybe

An estimated 1.0% of orders come back. But prices span $3.81–$14.87, mostly outside the sweet spot, so Folding Hair Brush is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$159K/yr300K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
48%top-5 click share · 24 brands · 53 sellers

Flapen Score

Folding Hair Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Folding Hair Brush is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folding Hair Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Folding Hair Brush 300K times last year and spent an estimated $159K. The top 5 brands take 56% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
7.2%
Market size, estimated
$159Ka year
Peak month
August1.4× the quietest month
Top search term
folding hair brush42K searches a year

02 · Price

A sale here is worth $7.37.

Listings sell for $7.37 on average, from $3.81 to $14.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $7.37 that is $4K to $6K a year per listing.

Average price
$7.37under the $15 to $100 sweet spot
Price range
$3.81–$14.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #406 within Hair Brushes. It carries 2,229 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#406in Hair Brushes
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,229per listing
Listings tracked
36

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Folding Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

53

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

48%

Top 20: 85%

Open market

37%

  • Brand 118%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Folding Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Folding Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folding hair brush42K/yr
  • foldable hair brush40K/yr
  • folding brush34K/yr
  • foldable brush32K/yr
  • pocket brush25K/yr
  • travel brush men12K/yr
  • small hair brush for men13K/yr
  • foldable brush for purse12K/yr
  • folding brush for purse10K/yr
  • collapsible hair brush10K/yr

Reviews and returns

What reviews say buyers love and hate about Folding Hair Brush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brush Quality”
13%of negative reviews mention “Durability”
1.0%of orders come back
“Broke immediately”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Folding Hair Brush questions

Answered from the same tracked data.