Folding Comb
MaybeAn estimated 1.3% of orders come back. But shoppers spend an estimated $63K a year here, so Folding Comb is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $63K/yr123K searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 50 sellers
Flapen Score
Folding Comb against its category
The dotted line is the Beauty & Personal Care average. Past it, Folding Comb is stronger. Inside it, weaker.
Market
The Folding Comb market on Amazon at a glance
Shoppers on Amazon United States searched for Folding Comb 123K times last year and spent an estimated $63K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $63Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- folding comb38K searches a year
02 · Price
A sale here is worth $10.04.
Listings sell for $10.04 on average, from $3.98 to $32.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.04 that is $0 to $1K a year per listing.
- Average price
- $10.04under the $15 to $100 sweet spot
- Price range
- $3.98–$32.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #360 within Hair Combs. It carries 1,631 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #360in Hair Combs
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 58
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Folding Comb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 flat
Sellers
50
Top-5 brand share
65%
Top 20: 94%
Top-5 click share
33%
Top 20: 71%
Open market
30%
- Brand 134%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Folding Comb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Folding Comb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- folding comb38K/yr
- foldable comb21K/yr
- kent beard comb12K/yr
- folding beard comb13K/yr
- portable comb7K/yr
- pocket beard comb9K/yr
- folding pocket comb7K/yr
- folding comb for men6K/yr
- flip comb5K/yr
- kent combs for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Folding Comb
We read the reviews and the return reasons for every product selling here.
“storage bag too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Folding Comb questions
Answered from the same tracked data.









