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Foil Sheets

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 95% of clicks, so Foil Sheets is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$2.4M/yr1.3M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
67%top-5 click share · 9 brands · 30 sellers

Flapen Score

Foil Sheets against its category

The dotted line is the Beauty & Personal Care average. Past it, Foil Sheets is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Foil Sheets 1.3M times last year and spent an estimated $2.4M. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
10.8%
Market size, estimated
$2.4Ma year
Peak month
May2.0× the quietest month
Top search term
foil sheets224K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $3.81 to $26.84. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $16.65 that is $133K to $167K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$3.81–$26.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$133K–$167K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #29 within Hair Coloring Products. It carries 3,049 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#29in Hair Coloring Products
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,049per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Foil Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

30

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 219%
  • Brand 318%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Foil Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Foil Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil sheets224K/yr
  • hair foils222K/yr
  • aluminum foil sheets179K/yr
  • foils for highlighting116K/yr
  • framar foils105K/yr
  • hair foils for highlighting93K/yr
  • foils63K/yr
  • hair foil65K/yr
  • foil sheets for food57K/yr
  • house of foils35K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Size-Overall”
0.6%of orders come back
“It doesnt fit around sandwich bread”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Foil Sheets questions

Answered from the same tracked data.