Foil Shaver
MaybeShoppers spend an estimated $12.4M a year here. But the average product has 6,651 reviews to catch up to, so Foil Shaver is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $12.4M/yr3.0M searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 63 sellers
Flapen Score
Foil Shaver against its category
The dotted line is the Beauty & Personal Care average. Past it, Foil Shaver is stronger. Inside it, weaker.
Market
The Foil Shaver market on Amazon at a glance
Shoppers on Amazon United States searched for Foil Shaver 3.0M times last year and spent an estimated $12.4M. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.4M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $12.4Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- foil shaver1.5M searches a year
02 · Price
A sale here is worth $100.88.
Listings sell for $100.88 on average, from $17.18 to $365.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $100.88 that is $202K to $252K a year per listing.
- Average price
- $100.88above the $15 to $100 sweet spot
- Price range
- $17.18–$365.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $202K–$252K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #33 within Men's. It carries 6,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #33in Men's
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,651per listing
- Listings tracked
- 40
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foil Shaver products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mbzoey Electric Foil Shavers for Men: Mini Electric Razor for Face - IPX7 Waterproof Cordless Razor with LED Display & Fast Charge - Micro-Comb Technology & Precision BladesFathers Day Gifts
- Price
- $37.95
- Rating
- 4.3/5
- Reviews
- 3,541
- Age
- 1y ago

Braun Electric Series 3 Razor with Precision Trimmer Rechargeable Wet & Dry Foil Shaver for Men Blue/Black 4 Piece
- Price
- $60.89
- Rating
- 4.3/5
- Reviews
- 26,986
- Age
- 11y ago

MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades
- Price
- $62.08
- Rating
- 4.3/5
- Reviews
- 4,583
- Age
- 2y ago

Series 3 3010s Wet & Dry Electric Shaver for Men/Rechargeable Electric Razor Blue
- Price
- $46.95
- Rating
- 4.2/5
- Reviews
- 279
- Age
- 7mo ago

Andis TS-1 17235 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Gray
- Price
- $65.22
- Rating
- 4.2/5
- Reviews
- 3,113
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
- Price
- $35.39
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 4mo ago

Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps
- Price
- $171.15
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 5mo ago

Andis TS-2 17255 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Black
- Price
- $65.76
- Rating
- 4.5/5
- Reviews
- 719
- Age
- 3y ago

Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510
- Price
- $53.60
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 5mo ago

Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs
- Price
- $91.39
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 5mo ago
Newest
by launch date
Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
- Price
- $35.39
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 4mo ago

Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs
- Price
- $91.39
- Rating
- 4.2/5
- Reviews
- 162
- Age
- 5mo ago

Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps
- Price
- $171.15
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 5mo ago

Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Black 5165ps
- Price
- $124.13
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 5mo ago

Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510
- Price
- $53.60
- Rating
- 4.5/5
- Reviews
- 342
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
63
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 78%
Open market
17%
- Braun43%
- Mbzoey14%
- MANSCAPED9%
- BaBylissPRO6%
- Supreme Trimmer6%
- Andis5%
- Open — no brand owns it (8 brands, 17%)
Demand
Foil Shaver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Foil Shaver search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foil shaver1.5M/yr
- braun423K/yr
- braun shaver294K/yr
- braun series 3106K/yr
- braun shavers for men113K/yr
- braun razor61K/yr
- braun electric shaver46K/yr
- braun electric razor55K/yr
- stubble trimmer for men38K/yr
- braun foil shaver40K/yr
Reviews and returns
What reviews say buyers love and hate about Foil Shaver
We read the reviews and the return reasons for every product selling here.
“Breaks Quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil Shaver questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









