foil shaver
Launch itA $12.4M/yr market growing +5.4% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$12.4M$12.4M/yr · 3.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.88avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,650.5avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.18–$365.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, foil shaver is a $12.4M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
foil shaver market data
- Units sold / yr
- 100K–125K
- avg 2,000–2,500/product
- Revenue / yr
- $10.1M–$12.6M
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.9%
- Avg brand age
- 37 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
63
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 78%
Open market
17%
- Braun43%
- Mbzoey14%
- MANSCAPED9%
- BaBylissPRO6%
- Supreme Trimmer6%
- Andis5%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top foil shaver search terms
- foil shaver1.5M/yr
- braun423K/yr
- braun shaver294K/yr
- braun series 3106K/yr
- braun shavers for men113K/yr
- braun razor61K/yr
- braun electric shaver46K/yr
- braun electric razor55K/yr
- stubble trimmer for men38K/yr
- braun foil shaver40K/yr
Top foil shaver products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mbzoey Electric Foil Shavers for Men: Mini Electric Razor for Face - IPX7 Waterproof Cordless Razor with LED Display & Fast Charge - Micro-Comb Technology & Precision BladesFathers Day Gifts
Mbzoey$37.954.3★3,541 rev
Braun Electric Series 3 Razor with Precision Trimmer Rechargeable Wet & Dry Foil Shaver for Men Blue/Black 4 Piece
Braun$60.894.3★26,986 rev
MANSCAPED The Handyman Compact Face Shaver Portable Mens Travel Facial Hair Groomer USB-C Rechargeable Razor Electric Foil Face Shaver Waterproof Cordless Dual-Action SkinSafe Foil Blades
MANSCAPED$62.084.3★4,583 rev
Series 3 3010s Wet & Dry Electric Shaver for Men/Rechargeable Electric Razor Blue
Braun$46.954.2★279 rev
Andis TS-1 17235 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Gray
Andis$65.224.2★3,113 rev
Newest
by launch date
Tulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
Tulzim$35.39252 rev
Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs
Braun$91.39162 rev
Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps
Braun$171.15109 rev
Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Black 5165ps
Braun$124.13105 rev
Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510
Braun$53.60342 rev
Trending
90-day click momentumTulzim Electric Foil Shaver for Men: Cordless Electric Razor for Face & Beard - 100-Min Runtime USB-C Fast Charge IPX7 for Travel Carbon Black
Tulzim$35.394.4★
Braun Series 7 Electric Shaver for Men Wet & Dry Foil Razor 4-in-1 SmartCare Clean & Charge Center Precision Trimmer Attachment Replacement Shaver Head Travel Case Grey 7187ps
Braun$171.154.2★
Andis TS-2 17255 Pro Foil Lithium Titanium Foil Shaver Cord/Cordless Smooth Shaving Cordless Shaver with Charger Black
Andis$65.764.5★
Braun Series 5 All-in-One Beard & Body Grooming Kit for Men Cordless Trimmer Hair Clippers & Shaver for Face Hair & Body with Smooth Shave Head AIO 5510
Braun$53.604.5★
Braun Series 5 Electric Shaver for Men Wet & Dry Foil Razor Precision Trimmer Attachment Body Groomer Attachment Charging Stand Travel Case Black 5155cs
Braun$91.394.2★
What buyers say about foil shaver
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality”
“Money well spent”
“EASY TO USE”
“Charges fast”
“Battery lasts a long time”
“Super smooth”
“As described”
“Item works well”
“Cleaning is easy”
“Very durable”
What buyers complain about
“Breaks Quickly”
“Will not Charge”
“Bad quality”
“Did Not Work”
“Expensive”
“Irritates skin”
“bad battery life”
“super tight”
“Pulls hair”
“I need better instructions”
Top return reasons
Common questions
- Is foil shaver profitable to sell on Amazon United States?
- The niche generates $12.4M/yr across 40 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (58/100).
- How competitive is the foil shaver niche?
- 14 brands and 63 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in foil shaver?
- Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 3.2%.
- When does demand for foil shaver peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the foil shaver niche?
- Listings span $17.18–$365.18; the average listing price is $100.88 (sweet spot $15–$100). The average incumbent carries 6,651 reviews — the moat a new listing must climb.