Foil Shaver
MaybeShoppers spend an estimated $12.4M a year here. But the average product has 6,651 reviews to catch up to, so Foil Shaver is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $12.4M/yr3.0M searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 44%top-5 click share · 14 brands · 63 sellers
Flapen Score
Foil Shaver against its category
The dotted line is the Beauty & Personal Care average. Past it, Foil Shaver is stronger. Inside it, weaker.
Market
The Foil Shaver market on Amazon at a glance
Shoppers on Amazon United States searched for Foil Shaver 3.0M times last year and spent an estimated $12.4M. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.4M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $12.4Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- foil shaver1.5M searches a year
02 · Price
A sale here is worth $100.88.
Listings sell for $100.88 on average, from $17.18 to $365.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $100.88 that is $202K to $252K a year per listing.
- Average price
- $100.88above the $15 to $100 sweet spot
- Price range
- $17.18–$365.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $202K–$252K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #33 within Men's. It carries 6,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #33in Men's
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 6,651per listing
- Listings tracked
- 40
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Foil Shaver products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
63
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
44%
Top 20: 78%
Open market
17%
- Brand 143%
- Brand 214%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 17%)
Demand
Foil Shaver search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Foil Shaver search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foil shaver1.5M/yr
- braun423K/yr
- braun shaver294K/yr
- braun series 3106K/yr
- braun shavers for men113K/yr
- braun razor61K/yr
- braun electric shaver46K/yr
- braun electric razor55K/yr
- stubble trimmer for men38K/yr
- braun foil shaver40K/yr
Reviews and returns
What reviews say buyers love and hate about Foil Shaver
We read the reviews and the return reasons for every product selling here.
“Breaks Quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foil Shaver questions
Answered from the same tracked data.









