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Foil Shaver

Maybe

Shoppers spend an estimated $12.4M a year here. But the average product has 6,651 reviews to catch up to, so Foil Shaver is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$12.4M/yr3.0M searches / yr
90-day growth
+5.4%search demand this quarter
Competition
44%top-5 click share · 14 brands · 63 sellers

Flapen Score

Foil Shaver against its category

The dotted line is the Beauty & Personal Care average. Past it, Foil Shaver is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Shaver market on Amazon at a glance

Shoppers on Amazon United States searched for Foil Shaver 3.0M times last year and spent an estimated $12.4M. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.4M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
4.1%
Market size, estimated
$12.4Ma year
Peak month
December1.6× the quietest month
Top search term
foil shaver1.5M searches a year

02 · Price

A sale here is worth $100.88.

Listings sell for $100.88 on average, from $17.18 to $365.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $100.88 that is $202K to $252K a year per listing.

Average price
$100.88above the $15 to $100 sweet spot
Price range
$17.18–$365.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
$202K–$252K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #33 within Men's. It carries 6,651 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#33in Men's
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,651per listing
Listings tracked
40

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
37 months

Products

Top Foil Shaver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

63

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

17%

  • Brand 143%
  • Brand 214%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Foil Shaver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Foil Shaver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil shaver1.5M/yr
  • braun423K/yr
  • braun shaver294K/yr
  • braun series 3106K/yr
  • braun shavers for men113K/yr
  • braun razor61K/yr
  • braun electric shaver46K/yr
  • braun electric razor55K/yr
  • stubble trimmer for men38K/yr
  • braun foil shaver40K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Shaver

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
3.2%of orders come back
“Breaks Quickly”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foil Shaver questions

Answered from the same tracked data.