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Foil Nail Wraps

Fail

Prices span $4.18–$9.98, mostly outside the sweet spot, so Foil Nail Wraps is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$90K/yr83K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
81%top-5 click share · 10 brands · 11 sellers

Flapen Score

Foil Nail Wraps against its category

The dotted line is the Beauty & Personal Care average. Past it, Foil Nail Wraps is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Nail Wraps market on Amazon at a glance

Shoppers on Amazon United States searched for Foil Nail Wraps 83K times last year and spent an estimated $90K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
15.0%
Market size, estimated
$90Ka year
Peak month
January1.3× the quietest month
Top search term
soak off foils20K searches a year

02 · Price

A sale here is worth $7.21.

Listings sell for $7.21 on average, from $4.18 to $9.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $7.21 that is $7K to $9K a year per listing.

Average price
$7.21under the $15 to $100 sweet spot
Price range
$4.18–$9.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$7K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Nail Polish Remover. It carries 765 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Nail Polish Remover
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
765per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Foil Nail Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

11

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

10%

  • Brand 133%
  • Brand 217%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (4 brands, 10%)

Demand

Foil Nail Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Foil Nail Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soak off foils20K/yr
  • foil nail wraps15K/yr
  • nail foils soak off12K/yr
  • nail soak off foils7K/yr
  • nail foil wraps8K/yr
  • gel nail polish remover foil wraps5K/yr
  • nail remover foil wraps4K/yr
  • foil wraps for nail removal4K/yr
  • soak off foils for nails4K/yr
  • foils for nail removal2K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Nail Wraps

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Ease Of Use”
0.5%of orders come back
“Difficult to use by yourself”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foil Nail Wraps questions

Answered from the same tracked data.