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Foaming Hand Soap Refills

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 98% of clicks, so Foaming Hand Soap Refills is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$5.0M/yr2.5M searches / yr
90-day growth
+18.3%search demand this quarter
Competition
63%top-5 click share · 6 brands · 595 sellers

Flapen Score

Foaming Hand Soap Refills against its category

The dotted line is the Beauty & Personal Care average. Past it, Foaming Hand Soap Refills is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foaming Hand Soap Refills market on Amazon at a glance

Shoppers on Amazon United States searched for Foaming Hand Soap Refills 2.5M times last year and spent an estimated $5.0M. The top 5 brands take 98% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
+18.3%
Conversion, latest week
13.1%
Market size, estimated
$5.0Ma year
Peak month
July1.5× the quietest month
Top search term
foaming hand soap refill968K searches a year

02 · Price

A sale here is worth $15.45.

Listings sell for $15.45 on average, from $5.98 to $29.04. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $15.45 that is $232K to $309K a year per listing.

Average price
$15.45inside the $15 to $100 sweet spot
Price range
$5.98–$29.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$232K–$309K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #63 within Cleansers. It carries 15,022 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#63in Cleansers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
15,022per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Foaming Hand Soap Refills products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$249K$498K$747K$996K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

595

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 98%

Open market

0%

  • Dial36%
  • Method25%
  • 365 by Whole Foods Market18%
  • Clean Revolution11%
  • J.R. Watkins7%
  • Cleancult2%

Demand

Foaming Hand Soap Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foaming Hand Soap Refills search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • foaming hand soap refill968K/yr
  • method foaming hand soap refills267K/yr
  • foam soap refill225K/yr
  • foaming soap refill190K/yr
  • dial foaming hand soap refill160K/yr
  • foam hand soap refill136K/yr
  • dial hand soap refill55K/yr
  • foaming hand soap refills185K/yr
  • method foaming hand soap refill44K/yr
  • hand soap foam refill36K/yr

Reviews and returns

What reviews say buyers love and hate about Foaming Hand Soap Refills

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
25%of negative reviews mention “Dilute/Watery”
0.3%of orders come back
“Consistency of water”
A buyer, on “Dilute/Watery”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foaming Hand Soap Refills questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data