foaming hand soap refills
Launch itA $5.0M/yr market growing +18.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$5.0M$5.0M/yr · 2.5M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.45avg listing price — sweet spot $15–$100
Price range
Good$5.98–$29.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,022.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, foaming hand soap refills is a $5.0M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
foaming hand soap refills market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $4.6M–$6.2M
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.0%
- Avg brand age
- 76 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
595
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
0%
- Dial36%
- Method25%
- 365 by Whole Foods Market18%
- Clean Revolution11%
- J.R. Watkins7%
- Cleancult2%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +18.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top foaming hand soap refills search terms
- foaming hand soap refill968K/yr
- method foaming hand soap refills267K/yr
- foam soap refill225K/yr
- foaming soap refill190K/yr
- dial foaming hand soap refill160K/yr
- foam hand soap refill136K/yr
- dial hand soap refill55K/yr
- foaming hand soap refills185K/yr
- method foaming hand soap refill44K/yr
- hand soap foam refill36K/yr
Top foaming hand soap refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dial Antibacterial Defense Foaming Hand Soap + Aloe Spring Water Scent 52 Fl Oz Hand Soap Refill Dermatologist-Tested Gentle on Skin
Dial$8.514.6★21,618 rev
365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz
365 by Whole Foods Market$9.674.5★9,052 rev
method Foaming Hand Wash Refill Sea Minerals- Refills Up to 3X for Bathroom & Kitchen Leaves Hands Soft Bergamot Lemon & Rosemary Notes 28 fl oz
Method$7.344.7★34,513 rev
Dial Antibacterial Foaming Hand Soap Refill Fresh Pear 52 fl oz
Dial$10.144.6★21,618 rev
Clean Revolution Foaming Hand Soap Refill with Real Essential Oils Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom (Dreamy Citrus 128oz)
Clean Revolution$19.414.3★14,916 rev
Newest
by launch date
J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Ocean Breeze 28 fl oz 2 Pack
J.R. Watkins$14.642,609 rev
J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Aloe & Green Tea 28 fl oz 2 Pack
J.R. Watkins$16.472,609 rev
J.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack
J.R. Watkins$17.802,637 rev
Method Foaming Hand Wash Refill Waterfall 28 oz (Pack of 4) (Packaging May Vary)
Method$27.98125 rev
Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce
Dial$5.98327 rev
Trending
90-day click momentumJ.R. Watkins Gel Hand Soap Refill Moisturizing Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Lemon 34 Fl Oz 2 Pack
J.R. Watkins$17.804.5★
365 by Whole Foods Market Foaming Hand Soap Refill Lavender 64 Fl Oz
365 by Whole Foods Market$9.674.5★
J.R. Watkins Foaming Hand Soap Refill Moisturizing Foam Hand Wash Formulated with Plant-Based Cleansers Alcohol-Free Cruelty-Free Ocean Breeze 28 fl oz 2 Pack
J.R. Watkins$14.644.6★
Clean Revolution Foaming Hand Soap Refill with Real Essential Oils Moisturizing Sulfate-Free Hand Soap Ready-to-Use Foam Soap Refill for Kitchen & Bathroom (Geranium Mint) 128 Fl Oz
Clean Revolution$20.194.3★
Dial Antibacterial Foaming Hand Wash Refill Spring Water 30 Ounce
Dial$5.984.6★
What buyers say about foaming hand soap refills
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Great deal”
“No complaints”
“This is perfect for my foaming dispensers”
“Good cleanser”
“Good lather”
“Very effective product”
“Clean and Fresh”
“As advertised”
“Skin softness is great”
What buyers complain about
“Consistency of water”
“Overwhelming fragrance”
“Waste of money”
“Thick in the bottle”
“Leaked over other items”
“Doesn't lather up”
“Drying”
“Bad quality”
“Don't buy for these types of dispensers”
“Does not get hands very clean”
Top return reasons
Common questions
- Is foaming hand soap refills profitable to sell on Amazon United States?
- The niche generates $5.0M/yr across 22 tracked products. 90-day search growth is +18.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the foaming hand soap refills niche?
- 6 brands and 595 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in foaming hand soap refills?
- Top complaints mined from reviews: Dilute/Watery, Smell, Value For Money. The return rate is 0.3%.
- When does demand for foaming hand soap refills peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the foaming hand soap refills niche?
- Listings span $5.98–$29.04; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 15,022 reviews — the moat a new listing must climb.