Foaming Hand Soap

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.7M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+8.7%

Conversion, latest week

13.1%

Market size, estimated

$5.7Ma year

Peak month

August1.7× the quietest month

Top search term

foaming hand soap1.3M searches a year

Listings sell for $13.26 on average, from $2.50 to $45.04. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 8,000 to 10,000 of them. At $13.26 that is $106K to $133K a year per listing.

Average price

$13.26under the $15 to $100 sweet spot

Price range

$2.50–$45.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

8,000–10,000

Revenue per listing a year

$106K–$133K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Cleansers. It carries 13,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#75in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

13,056per listing

Listings tracked

41

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

66 months