Foam Hair Rollers
FailDemand is soft, at -21.5% this quarter, so Foam Hair Rollers is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $387K/yr629K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 51 sellers
Flapen Score
Foam Hair Rollers against its category
The dotted line is the Beauty & Personal Care average. Past it, Foam Hair Rollers is stronger. Inside it, weaker.
Market
The Foam Hair Rollers market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Hair Rollers 629K times last year and spent an estimated $387K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $387Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- foam hair rollers135K searches a year
02 · Price
A sale here is worth $9.43.
Listings sell for $9.43 on average, from $3.89 to $17.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $9.43 that is $14K to $19K a year per listing.
- Average price
- $9.43under the $15 to $100 sweet spot
- Price range
- $3.89–$17.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #103 within Hair Rollers. It carries 6,379 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #103in Hair Rollers
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 6,379per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Foam Hair Rollers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Conair Foam Overnight Heatless Curls Hair Rollers
- Price
- $7.77
- Rating
- 4.2/5
- Reviews
- 12,738
- Age
- 17y ago

MAQIHAN 36PCS Foam Hair Rollers - Sponge Rollers for Heatless Hair Curler for Short/Long Curling Sleep rolos para cabello Jumbo Large Sponge Curlers Soft Sleeping Thin Hair Curl Overnight rulos
- Price
- $6.39
- Rating
- 4.2/5
- Reviews
- 2,130
- Age
- 2y ago

Geyoga 18 Pieces Sponge Hair Rollers Large Soft Foam Hair Styling Curlers Large Size Hairdressing Curlers for Women(Pink 1.6 x 2.8 Inches)
- Price
- $9.63
- Rating
- 3.7/5
- Reviews
- 5,258
- Age
- 7y ago

36-Pack Soft Foam Hair Rollers for Overnight Styling - Flexible Sponge Curlers for Frizz-Free Damage-Free Curls (Pink 0.98 Inch)
- Price
- $9.91
- Rating
- 4.2/5
- Reviews
- 4,907
- Age
- 6y ago

Annie Foam Hair Rollers Large 1 Inch 10 Count Green Soft Sponge Curlers for Heatless Curls & Waves No Pins or Clips Needed For Wet or Dry Hair Comfortable Overnight Set
- Price
- $4.77
- Rating
- 4.1/5
- Reviews
- 3,669
- Age
- 11y ago
Trending
estimated 90-day click momentum
44 Pcs Foam Sponge Hair Rollers Set 0.59 Inch Flexible Hair Styling Sponge Curler Soft Sleeping Hair Curlers and Stainless Steel Rat Tail Comb Pintail for Hairdressing Styling(Purple Pink)
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 8mo ago

36-Pack Soft Foam Hair Rollers for Overnight Styling - Flexible Sponge Curlers for Frizz-Free Damage-Free Curls (Pink 0.98 Inch)
- Price
- $9.91
- Rating
- 4.2/5
- Reviews
- 4,907
- Age
- 6y ago

Annie Foam Hair Rollers Large 1 Inch 10 Count Green Soft Sponge Curlers for Heatless Curls & Waves No Pins or Clips Needed For Wet or Dry Hair Comfortable Overnight Set
- Price
- $4.77
- Rating
- 4.1/5
- Reviews
- 3,669
- Age
- 11y ago

Conair Foam Overnight Heatless Curls Hair Rollers
- Price
- $7.77
- Rating
- 4.2/5
- Reviews
- 12,738
- Age
- 17y ago

Annie Foam Hair Rollers 7/8 Inch Medium 12 Count Yellow Soft Sponge Curlers for Heatless Curls No Pins or Clips Needed For Wet or Dry Hair Tight Defined Curls
- Price
- $4.32
- Rating
- 4.1/5
- Reviews
- 3,669
- Age
- 17y ago
Newest
by launch date
44 Pcs Foam Sponge Hair Rollers Set 0.59 Inch Flexible Hair Styling Sponge Curler Soft Sleeping Hair Curlers and Stainless Steel Rat Tail Comb Pintail for Hairdressing Styling(Purple Pink)
- Price
- $9.81
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 8mo ago

MAQIHAN 56PCS Foam Hair Rollers - 0.59 Inch Sponge Rollers for Heatless Hair Curler for Short/Long Hair Sleep rolos para cabello Small Sponge Curlers Soft Sleeping Thin Tight Curl Overnight rulos
- Price
- $7.40
- Rating
- 4.1/5
- Reviews
- 259
- Age
- 1y ago

MAQIHAN 40PCS Foam Hair Rollers - 0.98 Inch Sponge Rollers for Heatless Hair Curler for Short/Long Hair Sleep rolos para cabello Small Sponge Curlers Soft Sleeping Thin Curl Overnight rulos
- Price
- $8.11
- Rating
- 4.2/5
- Reviews
- 298
- Age
- 1y ago

MAQIHAN 36PCS Foam Hair Rollers - Sponge Rollers for Heatless Hair Curler for Short/Long Curling Sleep rolos para cabello Jumbo Large Sponge Curlers Soft Sleeping Thin Hair Curl Overnight rulos
- Price
- $6.39
- Rating
- 4.2/5
- Reviews
- 2,130
- Age
- 2y ago

MAQIHAN 24PCS Foam Hair Rollers - 1.89 Inch Large Sponge Rollers for Heatless Hair Curler for Short/Long Hair Sleep rolos para cabello Jumbo Sponge Curlers Soft Sleeping Thin Curl Overnight rulos
- Price
- $8.30
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
51
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
14%
- Conair31%
- MAQIHAN19%
- Amzpus11%
- Annie11%
- Geyoga10%
- WILLBOND4%
- Open — no brand owns it (8 brands, 14%)
Demand
Foam Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Foam Hair Rollers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam hair rollers135K/yr
- foam rollers hair101K/yr
- sponge rollers for womens hair61K/yr
- sponge rollers52K/yr
- foam curlers37K/yr
- sponge rollers for hair30K/yr
- sponge hair rollers23K/yr
- foam hair rollers for women21K/yr
- sponge curlers22K/yr
- foam curlers for hair18K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hair Rollers
We read the reviews and the return reasons for every product selling here.
“My only complaint is theyre too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hair Rollers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









