Foam Hair Rollers
FailDemand is soft, at -21.5% this quarter, so Foam Hair Rollers is a Fail.
- Flapen Score
- 43 / 100Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 4843
- Market size
- $387K/yr629K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 51 sellers
Flapen Score
Foam Hair Rollers against its category
The dotted line is the Beauty & Personal Care average. Past it, Foam Hair Rollers is stronger. Inside it, weaker.
Market
The Foam Hair Rollers market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Hair Rollers 629K times last year and spent an estimated $387K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $387Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- foam hair rollers135K searches a year
02 · Price
A sale here is worth $9.43.
Listings sell for $9.43 on average, from $3.89 to $17.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $9.43 that is $14K to $19K a year per listing.
- Average price
- $9.43under the $15 to $100 sweet spot
- Price range
- $3.89–$17.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #103 within Hair Rollers. It carries 6,379 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #103in Hair Rollers
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 6,379per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Foam Hair Rollers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
51
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
14%
- Brand 131%
- Brand 219%
- Brand 311%
- Brand 411%
- Brand 510%
- Brand 64%
- Open — no brand owns it (8 brands, 14%)
Demand
Foam Hair Rollers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Foam Hair Rollers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam hair rollers135K/yr
- foam rollers hair101K/yr
- sponge rollers for womens hair61K/yr
- sponge rollers52K/yr
- foam curlers37K/yr
- sponge rollers for hair30K/yr
- sponge hair rollers23K/yr
- foam hair rollers for women21K/yr
- sponge curlers22K/yr
- foam curlers for hair18K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hair Rollers
We read the reviews and the return reasons for every product selling here.
“My only complaint is theyre too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hair Rollers questions
Answered from the same tracked data.









