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Foam Hair Rollers

Fail

Demand is soft, at -21.5% this quarter, so Foam Hair Rollers is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$387K/yr629K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
61%top-5 click share · 14 brands · 51 sellers

Flapen Score

Foam Hair Rollers against its category

The dotted line is the Beauty & Personal Care average. Past it, Foam Hair Rollers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Hair Rollers market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Hair Rollers 629K times last year and spent an estimated $387K. The top 5 brands take 82% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
6.5%
Market size, estimated
$387Ka year
Peak month
February1.5× the quietest month
Top search term
foam hair rollers135K searches a year

02 · Price

A sale here is worth $9.43.

Listings sell for $9.43 on average, from $3.89 to $17.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $9.43 that is $14K to $19K a year per listing.

Average price
$9.43under the $15 to $100 sweet spot
Price range
$3.89–$17.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$19K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #103 within Hair Rollers. It carries 6,379 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#103in Hair Rollers
Average rating
4.13 starsAmazon United States average 4.42 stars
Average reviews
6,379per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Foam Hair Rollers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

51

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

14%

  • Brand 131%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Foam Hair Rollers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Foam Hair Rollers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foam hair rollers135K/yr
  • foam rollers hair101K/yr
  • sponge rollers for womens hair61K/yr
  • sponge rollers52K/yr
  • foam curlers37K/yr
  • sponge rollers for hair30K/yr
  • sponge hair rollers23K/yr
  • foam hair rollers for women21K/yr
  • sponge curlers22K/yr
  • foam curlers for hair18K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Hair Rollers

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Size-Overall”
3.8%of orders come back
“My only complaint is theyre too short”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Hair Rollers questions

Answered from the same tracked data.