Foam Hair Dye
FailThe top 5 brands take 98% of clicks, so Foam Hair Dye is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $80K/yr152K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 51%top-5 click share · 8 brands · 56 sellers
Flapen Score
Foam Hair Dye against its category
The dotted line is the Beauty & Personal Care average. Past it, Foam Hair Dye is stronger. Inside it, weaker.
Market
The Foam Hair Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Hair Dye 152K times last year and spent an estimated $80K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $80Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- foam hair dye44K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $9.87 to $22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.06 that is $4K to $7K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $9.87–$22.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #110 within Hair Coloring Products. It carries 13,344 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #110in Hair Coloring Products
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 13,344per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Foam Hair Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
56
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
2%
- Brand 185%
- Brand 29%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Foam Hair Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Foam Hair Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- foam hair dye44K/yr
- john frieda hair color31K/yr
- john frieda foam hair color20K/yr
- john frieda hair dye11K/yr
- foam hair color11K/yr
- hair dye foam10K/yr
- hair color foam6K/yr
- john frieda hair color foam4K/yr
- john frieda precision foam colour4K/yr
- john frieda color foam3K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Hair Dye
We read the reviews and the return reasons for every product selling here.
“The Color is horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Hair Dye questions
Answered from the same tracked data.