Foam Hair Dye

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

3.7%

Market size, estimated

$80Ka year

Peak month

May1.4× the quietest month

Top search term

foam hair dye44K searches a year

Listings sell for $14.06 on average, from $9.87 to $22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.06 that is $4K to $7K a year per listing.

Average price

$14.06under the $15 to $100 sweet spot

Price range

$9.87–$22.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #110 within Hair Coloring Products. It carries 13,344 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#110in Hair Coloring Products

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

13,344per listing

Listings tracked

26

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months