Flyaway
FailShoppers spend an estimated $80K a year here, so Flyaway is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $80K/yr85K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 58%top-5 click share · 20 brands · 58 sellers
Flapen Score
Flyaway against its category
The dotted line is the Beauty & Personal Care average. Past it, Flyaway is stronger. Inside it, weaker.
Market
The Flyaway market on Amazon at a glance
Shoppers on Amazon United States searched for Flyaway 85K times last year and spent an estimated $80K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $80Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- fly away hair products15K searches a year
02 · Price
A sale here is worth $11.85.
Listings sell for $11.85 on average, from $6.10 to $42.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.85 that is $1K to $3K a year per listing.
- Average price
- $11.85under the $15 to $100 sweet spot
- Price range
- $6.10–$42.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Serums. It carries 6,366 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Serums
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 6,366per listing
- Listings tracked
- 27
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Flyaway products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
58
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
23%
- Brand 118%
- Brand 216%
- Brand 313%
- Brand 413%
- Brand 510%
- Brand 68%
Demand
Flyaway search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Flyaway search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly away hair products15K/yr
- flyaway11K/yr
- hair flyaway10K/yr
- flyaway hair6K/yr
- flyaways4K/yr
- hair fly away4K/yr
- best hair products for flyaways5K/yr
- fly aways4K/yr
- hair flyaways smoother6K/yr
- cowlick hair products3K/yr
Reviews and returns
What reviews say buyers love and hate about Flyaway
We read the reviews and the return reasons for every product selling here.
“it doesnt hold the hair well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flyaway questions
Answered from the same tracked data.









