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Flyaway

Fail

Shoppers spend an estimated $80K a year here, so Flyaway is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$80K/yr85K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
58%top-5 click share · 20 brands · 58 sellers

Flapen Score

Flyaway against its category

The dotted line is the Beauty & Personal Care average. Past it, Flyaway is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flyaway market on Amazon at a glance

Shoppers on Amazon United States searched for Flyaway 85K times last year and spent an estimated $80K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
8.0%
Market size, estimated
$80Ka year
Peak month
September1.5× the quietest month
Top search term
fly away hair products15K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $6.10 to $42.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.85 that is $1K to $3K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$6.10–$42.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Serums. It carries 6,366 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Serums
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
6,366per listing
Listings tracked
27

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
70 months

Products

Top Flyaway products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

58

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

23%

  • Brand 118%
  • Brand 216%
  • Brand 313%
  • Brand 413%
  • Brand 510%
  • Brand 68%

Demand

Flyaway search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Flyaway search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fly away hair products15K/yr
  • flyaway11K/yr
  • hair flyaway10K/yr
  • flyaway hair6K/yr
  • flyaways4K/yr
  • hair fly away4K/yr
  • best hair products for flyaways5K/yr
  • fly aways4K/yr
  • hair flyaways smoother6K/yr
  • cowlick hair products3K/yr

Reviews and returns

What reviews say buyers love and hate about Flyaway

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Hair Related”
0.8%of orders come back
“it doesnt hold the hair well”
A buyer, on “Hair Related”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Flyaway questions

Answered from the same tracked data.