fly away hair tamer stick
Worth a lookShows low returns (0.7%), but a deep review moat (8,777 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Great$979K$979K/yr · 835K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.10–$21.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,777.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fly away hair tamer stick is a $979K/yr Amazon United States market (835K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
fly away hair tamer stick market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $971K–$1.2M
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Kitsch26%
- Garnier19%
- Samnyte18%
- DAE10%
- FUNAN9%
- IGK6%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top fly away hair tamer stick search terms
- fly away stick for hair160K/yr
- flyaway hair tamer stick80K/yr
- fly away wand32K/yr
- frizz tamer39K/yr
- hair flyaway stick59K/yr
- hair taming wand55K/yr
- hair wand for flyaways38K/yr
- taming wand52K/yr
- flyaway hair tamer51K/yr
- fly away hair tamer58K/yr
Top fly away hair tamer stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Hair Taming Wand - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size - 18mL
Kitsch$10.704.5★1,709 rev
Garnier Fructis Sleek & Shine Frizz Tamer Hair Serum Wand Flyaway Wand and Hair Mascara Stick Tame Flyaways Smooth Frizz & Style Edges For Up to 12HRs of Sleek Slick Back Styling 0.27 fl oz
Garnier$8.614.5★2,098 rev
DAE Cactus Fruit 3-In-1 Styling Cream & Taming Wand - Tame Flyaways Smooth Frizz Style Edges (0.6 oz.)
DAE$19.214.7★1,876 rev
Hair Finishing Stick 2 Pack - 0.7 Fl.Oz Hair Mascara for Taming Flyaways Not-Greasy Hair Gel Stick
Samnyte$6.834.4★7,269 rev
Samnyte Hair Wax Stick Gel Tamer for Flyaways Nourishing Slick Stick Pomade for Women & Kids Slick Back & Styling Cream Hair Styling Accessories for Teen Girls Gifts 2.7 Fl Oz
Samnyte$7.694.4★53,668 rev
Newest
by launch date
SAISZE Fly Away Stick for Hair Flyaway Hair Tamer Lightweight Frizz Control Hair Mascara and Styling Wand for Baby Hairs and Bangs Travel Essentials Ideal Gifts for Kids Teen Girls 0.85 Oz
SAISZE$7.6383 rev
IGK Good Behavior Frizz & Flyaway Hair Taming Wand Lightweight Gel Control Stick for Smooth Sleek Hair Anti-Frizz Styling 0.24 oz
IGK$21.89544 rev
Hair Cactus Fruit 3-in-1 Hair Styling Cream & Flyaway Taming Wand Sleek Finish Frizz Control Edge Smoothing & Hair Shine | Natural Oils Formula | Lightweight Non-Greasy Travel Size Styling Stick
BAISEN DIARY$8.17329 rev
Kitsch Hair Taming Wand - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size - 18mL
Kitsch$10.701,709 rev
DAE Cactus Fruit 3-In-1 Styling Cream & Taming Wand - Tame Flyaways Smooth Frizz Style Edges (0.6 oz.)
DAE$19.211,876 rev
Trending
90-day click momentumSAISZE Fly Away Stick for Hair Flyaway Hair Tamer Lightweight Frizz Control Hair Mascara and Styling Wand for Baby Hairs and Bangs Travel Essentials Ideal Gifts for Kids Teen Girls 0.85 Oz
SAISZE$7.634.4★
Garnier Fructis Sleek & Shine Frizz Tamer Hair Serum Wand Flyaway Wand and Hair Mascara Stick Tame Flyaways Smooth Frizz & Style Edges For Up to 12HRs of Sleek Slick Back Styling 0.27 fl oz
Garnier$8.614.5★
Hair Cactus Fruit 3-in-1 Hair Styling Cream & Flyaway Taming Wand Sleek Finish Frizz Control Edge Smoothing & Hair Shine | Natural Oils Formula | Lightweight Non-Greasy Travel Size Styling Stick
BAISEN DIARY$8.174.4★
Hair Finishing Stick 2 Pack - 0.7 Fl.Oz Hair Mascara for Taming Flyaways Not-Greasy Hair Gel Stick
Samnyte$6.834.4★
IGK Good Behavior Frizz & Flyaway Hair Taming Wand Lightweight Gel Control Stick for Smooth Sleek Hair Anti-Frizz Styling 0.24 oz
IGK$21.894.6★
What buyers say about fly away hair tamer stick
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“easy to remove”
“sweet smell”
“Styling your hair”
“Good for price”
“This is a surprisingly effective tool”
“As advertised”
“isn't too sticky”
“Great gel stick for fly away hairs i love mine”
“does well with smoother hair”
What buyers complain about
“Looks greasy”
“pulls some hairs”
“Not effective”
“However, the product is not as sticky as its advertised”
“The scent is overpowering”
“it broke after not even one use”
“It doesn't work well with my hair”
“Causes white residue”
“Too expensive”
“One tube dried out”
Top return reasons
Common questions
- Is fly away hair tamer stick profitable to sell on Amazon United States?
- The niche generates $979K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the fly away hair tamer stick niche?
- 10 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in fly away hair tamer stick?
- Top complaints mined from reviews: Oily/Greasy, Hair Related, Functionality-Overall. The return rate is 0.7%.
- When does demand for fly away hair tamer stick peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the fly away hair tamer stick niche?
- Listings span $6.10–$21.89; the average listing price is $9.71 (sweet spot $15–$100). The average incumbent carries 8,777 reviews — the moat a new listing must climb.