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Flutter Habit Eyelashes

Fail

The top 5 brands take 100% of clicks, so Flutter Habit Eyelashes is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$533K/yr469K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
78%top-5 click share · 1 brands · 3 sellers

Flapen Score

Flutter Habit Eyelashes against its category

The dotted line is the Beauty & Personal Care average. Past it, Flutter Habit Eyelashes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flutter Habit Eyelashes market on Amazon at a glance

Shoppers on Amazon United States searched for Flutter Habit Eyelashes 469K times last year and spent an estimated $533K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $533K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
4.3%
Market size, estimated
$533Ka year
Peak month
July1.3× the quietest month
Top search term
flutterhabit lashes339K searches a year

02 · Price

A sale here is worth $26.67.

Listings sell for $26.67 on average, from $14.31 to $33.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $26.67 that is $27K to $33K a year per listing.

Average price
$26.67inside the $15 to $100 sweet spot
Price range
$14.31–$33.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #402 within Makeup Brushes & Tools. It carries 424 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
23.4%
Average rank
#402in Makeup Brushes & Tools
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
424per listing
Listings tracked
13

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flutter Habit Eyelashes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Flutter Habit Eyelashes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Flutter Habit Eyelashes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flutterhabit lashes339K/yr
  • flutterhabit57K/yr
  • flutter habit34K/yr
  • flutter habit lashes32K/yr
  • flutter lashes5K/yr
  • flutter habit eyelashes2K/yr

Reviews and returns

What reviews say buyers love and hate about Flutter Habit Eyelashes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Eyelash Quality”
23%of negative reviews mention “Adhesion/Stickiness”
2.2%of orders come back
“not a fan of the glue”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flutter Habit Eyelashes questions

Answered from the same tracked data.