Florida Water
FailThe top 5 brands take 100% of clicks, so Florida Water is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $1.4M/yr876K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 103 sellers
Flapen Score
Florida Water against its category
The dotted line is the Beauty & Personal Care average. Past it, Florida Water is stronger. Inside it, weaker.
Market
The Florida Water market on Amazon at a glance
Shoppers on Amazon United States searched for Florida Water 876K times last year and spent an estimated $1.4M. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 876K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 876K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $1.4Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- florida water503K searches a year
02 · Price
A sale here is worth $18.71.
Listings sell for $18.71 on average, from $5.00 to $45.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $18.71 that is $112K to $150K a year per listing.
- Average price
- $18.71inside the $15 to $100 sweet spot
- Price range
- $5.00–$45.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $112K–$150K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #608 within Men's. It carries 3,857 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #608in Men's
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 3,857per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Florida Water products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Florida Water After Shave Cologne Fresh Clean Fragrance 2-Pack of 7.5 Fl Oz Bottles.
- Price
- $10.72
- Rating
- 4.8/5
- Reviews
- 5,067
- Age
- 5y ago

Florida Water (7 1/2oz)
- Price
- $7.84
- Rating
- 4.7/5
- Reviews
- 2,122
- Age
- 16y ago

Murray & Lanman Florida Water 16 Fluid Ounce
- Price
- $12.26
- Rating
- 4.7/5
- Reviews
- 6,512
- Age
- 15y ago

SOUL STICKS Cleansing Water 7.5 oz. Bottle for Clearing Negative Energy and Purifying Home Spiritual Florida Water Area Deodorizer (7 Chakras)
- Price
- $8.96
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 3y ago

Lanman & Kemp Authentic Real Florida Water Cologne Florida Water Cologne 7.5 Oz - Six (6) Plastic Bottles
- Price
- $27.46
- Rating
- 4.8/5
- Reviews
- 10,841
- Age
- 15y ago
Trending
estimated 90-day click momentum
SOUL STICKS Cleansing Water 7.5 oz. Bottle for Clearing Negative Energy and Purifying Home Spiritual Florida Water Area Deodorizer (7 Chakras)
- Price
- $8.96
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 3y ago

Florida Water Cologne 7.5 Oz - Three (3) Plastic Bottles
- Price
- $18.50
- Rating
- 4.8/5
- Reviews
- 10,841
- Age
- 15y ago

Murray and Lanman Florida Water Cologne 16oz Original Florida Water Florida Water Spiritual Cleansing Cologne for Home Bath Body Calming Effect Fresh Floral Scent Pack of 2
- Price
- $40.31
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 2y ago

Florida Water (7 1/2oz)
- Price
- $7.84
- Rating
- 4.7/5
- Reviews
- 2,122
- Age
- 16y ago

Murray & Lanman Florida Water 16 Fluid Ounce
- Price
- $12.26
- Rating
- 4.7/5
- Reviews
- 6,512
- Age
- 15y ago
Newest
by launch date
Murray and Lanman Florida Water Cologne 16oz Original Florida Water Florida Water Spiritual Cleansing Cologne for Home Bath Body Calming Effect Fresh Floral Scent Pack of 2
- Price
- $40.31
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 2y ago

New Age Smudges & Herbs-White Sage Mix w/Lavender Lemon Slice & Palo Santo Sage 4 inch Incense Smudge Bundle w/Florida Water 2oz Bottle- Cleansing Sage Incense & Water Smudging Rituals. (FW-KIT-01)
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 162
- Age
- 2y ago

SOUL STICKS Cleansing Water 7.5 oz. Bottle for Clearing Negative Energy and Purifying Home Spiritual Florida Water Area Deodorizer (7 Chakras)
- Price
- $8.96
- Rating
- 4.5/5
- Reviews
- 543
- Age
- 3y ago

Florida Water After Shave Cologne Fresh Clean Fragrance 2-Pack of 7.5 Fl Oz Bottles.
- Price
- $10.72
- Rating
- 4.8/5
- Reviews
- 5,067
- Age
- 5y ago

Murray & Lanman Florida Water Cologne - Agua Florida -7.5 Fl. Oz.(Pack of 12)
- Price
- $45.61
- Rating
- 4.8/5
- Reviews
- 525
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
103
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Florida Water65%
- Murray & Lanman19%
- Soul Sticks11%
- Generic3%
- New Age Smudges & Herbs2%
Demand
Florida Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Florida Water search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- florida water503K/yr
- agua florida143K/yr
- florida water spiritual cleansing124K/yr
- agua florida original40K/yr
- florida water cologne20K/yr
- agua de florida18K/yr
- agua florida original para limpias14K/yr
- agua de florida original6K/yr
- murray and lanman florida water4K/yr
- flordia water3K/yr
Reviews and returns
What reviews say buyers love and hate about Florida Water
We read the reviews and the return reasons for every product selling here.
“it smells absolutely AWFUL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Florida Water questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









