Flora and Curl

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

10.6%

Market size, estimated

$3.5Ma year

Peak month

July1.5× the quietest month

Top search term

innersense hair products727K searches a year

Listings sell for $26.92 on average, from $6.58 to $57.44. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $26.92 that is $135K to $162K a year per listing.

Average price

$26.92inside the $15 to $100 sweet spot

Price range

$6.58–$57.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$135K–$162K

Returns

0.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #289 within Conditioners. It carries 9,844 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#289in Conditioners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

9,844per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

78 months