floof and sol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$18.54avg listing price — sweet spot $15–$100
Price range
Good$8.62–$27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,599.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 85K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, floof and sol is a $62K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
floof and sol market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $74K–$93K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #1,435
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 25%
- Out of stock
- 6.3%
- Avg brand age
- 55 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Not Your Mother's83%
- Generic15%
- SO COZY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.4×
Top floof and sol search terms
- not your mothers kids curly care26K/yr
- not your mothers kids22K/yr
- not your mothers detangler14K/yr
- not your mothers detangler spray9K/yr
- not your mothers kids shampoo6K/yr
- not your mothers kids detangler5K/yr
- not your mothers hair products kids4K/yr
Top floof and sol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Not Your Mothers Kids Curly Care Shampoo Conditioner Curl Defining Cream and Detangler Spray (4-Pack) - Hair Products for Kids - Tear-Free Formula - For All Curl Types
Not Your Mother's$27.314.7★555 rev
Not Your Mothers Kids Daily Care 2-In-1 Shampoo & Conditioner and 3-In-1 Detangler (2-Pack) - Hair Products for Kids - Ideal for All Hair Types
Not Your Mother's$14.634.6★156 rev
Not Your Mothers Kids Daily Care Bundle - Fragrance Free Shampoo Conditioner and Detangler (3-Pack) - Scent Free Hair Products for Kids
Not Your Mother's$21.874.6★156 rev
Your Not Mother Kids Shampoo 8 oz Fragrance-Free Tear-Free Gentle Cleanser for Kids & Toddlers No Sulfates or Dyes Safe for Sensitive Skin & Scalp Everyday Wash for Curly Straight
Generic$21.835.0★3 rev
Not Your Mothers All Eyes On Me 10-In-1 Hair Perfector (3-Pack) - 6 fl oz - Heat Protectant for Hair - Moisturizing Detangler Spray and Frizz Control
Not Your Mother's$23.464.8★610 rev
Newest
by launch dateNot Your Mothers Kids Daily Care Bundle - Fragrance Free Shampoo Conditioner and Detangler (3-Pack) - Scent Free Hair Products for Kids
Not Your Mother's$21.87156 rev
Your Not Mother Kids Shampoo 8 oz Fragrance-Free Tear-Free Gentle Cleanser for Kids & Toddlers No Sulfates or Dyes Safe for Sensitive Skin & Scalp Everyday Wash for Curly Straight
Generic$21.833 rev
Your Not Mother Kids Conditioner 8 oz Fragrance-Free Detangler for Kids & Toddlers Tear-Free Dye-Free Gentle Moisturizing Conditioner for All Hair Types Safe for Sensitive Scalp & Daily Use
Generic$21.873 rev
Your Not Mother Leave-In Conditioner Fragrance-Free Detangler & Moisturizer for All Hair Types Lightweight Hydration Frizz Control Alcohol-Free & Silicone-Free Daily Hair Treatment 6 oz
Generic$8.627 rev
Not Your Mothers Kids Daily Care 2-In-1 Shampoo & Conditioner and 3-In-1 Detangler (2-Pack) - Hair Products for Kids - Ideal for All Hair Types
Not Your Mother's$14.63156 rev
Trending
90-day click momentumYour Not Mother Leave-In Conditioner Fragrance-Free Detangler & Moisturizer for All Hair Types Lightweight Hydration Frizz Control Alcohol-Free & Silicone-Free Daily Hair Treatment 6 oz
Generic$8.625.0★
Your Not Mother Kids Shampoo 8 oz Fragrance-Free Tear-Free Gentle Cleanser for Kids & Toddlers No Sulfates or Dyes Safe for Sensitive Skin & Scalp Everyday Wash for Curly Straight
Generic$21.835.0★
Not Your Mothers Kids Curly Care Shampoo Conditioner Curl Defining Cream and Detangler Spray (4-Pack) - Hair Products for Kids - Tear-Free Formula - For All Curl Types
Not Your Mother's$27.314.7★
Not Your Mothers Kids Daily Care 2-In-1 Shampoo & Conditioner and 3-In-1 Detangler (2-Pack) - Hair Products for Kids - Ideal for All Hair Types
Not Your Mother's$14.634.6★
Not Your Mothers Kids Daily Care Bundle - Fragrance Free Shampoo Conditioner and Detangler (3-Pack) - Scent Free Hair Products for Kids
Not Your Mother's$21.874.6★
What buyers say about floof and sol
What buyers praise and complain about, mined from review topics.What buyers love
“Love the smell”
“Great for curly hair”
“have no complaints”
“my hair is soft”
“helps curls look more defined”
“it quickly dries”
“It helps with the overall appearance of my hair, with the added bonus of a light detangler, light pleasant scent, and heat protection”
“Has helped my daughters hair greatly”
“Worth the money”
“it's easy to use”
What buyers complain about
“I dont like the smell”
“Hair spray never works for me whatever magic this spray is does”
“the greasy look”
“Makes the hair feel dry and crispy”
“Makes my our hair sticky”
“Didn't the job”
“they dont hold their curl”
“Hard to brush”
“I have yet to have purchased a curly product from this brand that I didnt like”
“leaves a greasy residue”
Top return reasons
Common questions
- Is floof and sol profitable to sell on Amazon United States?
- The niche generates $62K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the floof and sol niche?
- 3 brands and 39 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in floof and sol?
- Top complaints mined from reviews: Smell, Hair Related, Oily/Greasy. The return rate is 0.4%.
- When does demand for floof and sol peak?
- Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
- What does it cost to enter the floof and sol niche?
- Listings span $8.62–$27.31; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 4,600 reviews — the moat a new listing must climb.