Floof and Sol

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

3.9%

Market size, estimated

$62Ka year

Peak month

April2.4× the quietest month

Top search term

not your mothers kids curly care26K searches a year

Listings sell for $18.54 on average, from $8.62 to $27.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.54 that is $5K to $9K a year per listing.

Average price

$18.54inside the $15 to $100 sweet spot

Price range

$8.62–$27.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.4%of orders · Amazon United States median 2.1%

25% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,435 within Shampoo & Conditioner Sets. It carries 4,600 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

63%

Out of stock, average day

6.3%

Average rank

#1,435in Shampoo & Conditioner Sets

Average rating

4.78 starsAmazon United States average 4.42 stars

Average reviews

4,600per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months