Flexi Rods
FailDemand is soft, at -21.3% this quarter, so Flexi Rods is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $825K/yr1.3M searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 34 sellers
Flapen Score
Flexi Rods against its category
The dotted line is the Beauty & Personal Care average. Past it, Flexi Rods is stronger. Inside it, weaker.
Market
The Flexi Rods market on Amazon at a glance
Shoppers on Amazon United States searched for Flexi Rods 1.3M times last year and spent an estimated $825K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $825Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- flexi rods647K searches a year
02 · Price
A sale here is worth $10.98.
Listings sell for $10.98 on average, from $5.53 to $25.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $10.98 that is $22K to $27K a year per listing.
- Average price
- $10.98under the $15 to $100 sweet spot
- Price range
- $5.53–$25.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $22K–$27K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #92 within Hair Rollers. It carries 4,254 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #92in Hair Rollers
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 4,254per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Flexi Rods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
34
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
61%
Top 20: 94%
Open market
27%
- Brand 121%
- Brand 220%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 67%
Demand
Flexi Rods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Flexi Rods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flexi rods647K/yr
- curling rods175K/yr
- hair rods100K/yr
- flexi rods for long hair61K/yr
- curl rods48K/yr
- rods for curling hair35K/yr
- flex rods for hair30K/yr
- flexi rods for short hair20K/yr
- hair curling rods26K/yr
- curling rods for long hair26K/yr
Reviews and returns
What reviews say buyers love and hate about Flexi Rods
We read the reviews and the return reasons for every product selling here.
“Won't hold”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexi Rods questions
Answered from the same tracked data.









