Flexi Rods
FailDemand is soft, at -21.3% this quarter, so Flexi Rods is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $825K/yr1.3M searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 34 sellers
Flapen Score
Flexi Rods against its category
The dotted line is the Beauty & Personal Care average. Past it, Flexi Rods is stronger. Inside it, weaker.
Market
The Flexi Rods market on Amazon at a glance
Shoppers on Amazon United States searched for Flexi Rods 1.3M times last year and spent an estimated $825K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $825K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $825Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- flexi rods647K searches a year
02 · Price
A sale here is worth $10.98.
Listings sell for $10.98 on average, from $5.53 to $25.62. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $10.98 that is $22K to $27K a year per listing.
- Average price
- $10.98under the $15 to $100 sweet spot
- Price range
- $5.53–$25.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $22K–$27K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #92 within Hair Rollers. It carries 4,254 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #92in Hair Rollers
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 4,254per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Flexi Rods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
xnicx 47 pcs 7 Hair Curlers Rollers Flexi Rods Flexible Curling Rods Set No Heat Heatless Bendy Foam Hair Curls for Long Medium Short Hair to Sleep in
- Price
- $10.46
- Rating
- 4.4/5
- Reviews
- 18,996
- Age
- 8y ago

30PCS 9.45 Flexi Rods Curlers Set for Short and Long Hair No Heat Foam Rollers with Steel Comb Buytta
- Price
- $6.86
- Rating
- 4.4/5
- Reviews
- 4,109
- Age
- 5y ago

Tifara Beauty Salon Heatless Flexible Hair Rollers Curlers 42-pack 7 Soft Foam Flexi Twist Curling Rods for Short Long Hair
- Price
- $11.43
- Rating
- 4.3/5
- Reviews
- 45,724
- Age
- 10y ago

Togayu Heatless Curls Heatless Curls Overnight Hair Care Set - Jumbo Velvet Hair Curlers to Sleep In Soft Heatless Curling Rods for All Hair Types
- Price
- $9.21
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 1y ago

30Pcs Small Foam Hair Curlers 9.45 Length x 0.47 Diameter No-Heat Flexible Curling Rods for Short Medium and Long Hair
- Price
- $8.06
- Rating
- 4.4/5
- Reviews
- 1,819
- Age
- 3y ago
Trending
estimated 90-day click momentum
Classic Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet Heatless Hair Curler to Sleep in No Heat Heatless Curling Flexi Rods Foam Hair Rollers for Blowout Look Medium & Long Hair
- Price
- $19.45
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 7mo ago

68 Pcs Hair Perm Rods Set - 6 Sizes Plastic Cold Wave Rods with Rat Tail Combs Hair Styling Clips Perming Rods for Long Short Natural Hair Hairdressing Tools
- Price
- $10.03
- Rating
- 4.1/5
- Reviews
- 549
- Age
- 1y ago

Tifara Beauty Salon Heatless Flexible Hair Rollers Curlers 42-pack 7 Soft Foam Flexi Twist Curling Rods for Short Long Hair
- Price
- $11.43
- Rating
- 4.3/5
- Reviews
- 45,724
- Age
- 10y ago

Syhood 30 Pcs 7 Flexible Curling Rods Twist Foam Hair Rollers Soft Foam No Heat Hair Rods Rollers and 1 Steel Pintail Comb Rat Tail Comb for Women Long Short Hair(Purple 7 x 0.3 Inch)
- Price
- $7.09
- Rating
- 4.3/5
- Reviews
- 1,804
- Age
- 5y ago

60 Pieces Flexible Curling Rods Twist Foam Flexi Rods No Heat Hair Rods Hair Rollers and Steel Pintail Rat Tail Comb for Long or Short Hair Women Girls (9.45 x 0.31 Purple)
- Price
- $15.14
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 3y ago
Newest
by launch date
Classic Heatless Curls Overnight Rods - Upgraded Directional Grip Velvet Heatless Hair Curler to Sleep in No Heat Heatless Curling Flexi Rods Foam Hair Rollers for Blowout Look Medium & Long Hair
- Price
- $19.45
- Rating
- 3.8/5
- Reviews
- 44
- Age
- 7mo ago

Togayu Heatless Curls Heatless Curls Overnight Hair Care Set - Jumbo Velvet Hair Curlers to Sleep In Soft Heatless Curling Rods for All Hair Types
- Price
- $9.21
- Rating
- 4.0/5
- Reviews
- 1,010
- Age
- 1y ago

HAIOLORPRO Heatless Hair Curler Velvet Heatless Curls Overnight Hair Curlers to Sleep in Overnight Rods Heatless Curls for Short Long Hair All Hair Types Styling Tools-4PCS Brown
- Price
- $10.15
- Rating
- 4.1/5
- Reviews
- 340
- Age
- 1y ago

My Beauty Spot Flexi Rods Foam Hair Rollers 3/4 5/8 and 1 Diameter Professional Salon Quality 12 Pcs Rubber Hair Rollers for Long Medium and Short Hair (Brown)
- Price
- $9.93
- Rating
- 4.1/5
- Reviews
- 441
- Age
- 1y ago

68 Pcs Hair Perm Rods Set - 6 Sizes Plastic Cold Wave Rods with Rat Tail Combs Hair Styling Clips Perming Rods for Long Short Natural Hair Hairdressing Tools
- Price
- $10.03
- Rating
- 4.1/5
- Reviews
- 549
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
34
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 94%
Open market
27%
- xnicx21%
- Buytta20%
- Tifara Beauty10%
- Red by Kiss9%
- Syhood7%
- Kitsch7%
Demand
Flexi Rods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Flexi Rods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flexi rods647K/yr
- curling rods175K/yr
- hair rods100K/yr
- flexi rods for long hair61K/yr
- curl rods48K/yr
- rods for curling hair35K/yr
- flex rods for hair30K/yr
- flexi rods for short hair20K/yr
- hair curling rods26K/yr
- curling rods for long hair26K/yr
Reviews and returns
What reviews say buyers love and hate about Flexi Rods
We read the reviews and the return reasons for every product selling here.
“Won't hold”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flexi Rods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









