Is fleshpot mac lipstick profitable to sell on Amazon United States?

The niche generates $82K/yr across 58 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the fleshpot mac lipstick niche?

26 brands and 173 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in fleshpot mac lipstick?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.

When does demand for fleshpot mac lipstick peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the fleshpot mac lipstick niche?

Listings span $1.33–$41.87; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 24,345 reviews — the moat a new listing must climb.

fleshpot mac lipstick

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$1.33–$41.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.87

avg listing price — sweet spot $15–$100

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Market size

Bad$82K

$82K/yr · 121K searches

Review moat

Bad24,344.98

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, fleshpot mac lipstick is a $82K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fleshpot mac lipstick market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 5.7%
Avg BSR: #111
Page quality: 0%
Prime: 98%
Sponsored: 66%
Out of stock: 1.8%
Avg brand age: 55 months
Avg seller age: 136 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

173

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

35%

Top 20: 67%

Open market

27%

REVLON40%
MAYBELLINE8%
Oulac7%
COVERGIRL7%
wet n wild7%
NYX PROFESSIONAL MAKEUP4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +15.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top fleshpot mac lipstick search terms

coral lipstick56K/yr +26.9%5.0% conv.
peach lipstick45K/yr +6.3%3.5% conv.
coral pink lipstick7K/yr -9.7%2.7% conv.
coral lipstick for older women5K/yr +20.3%7.2% conv.
coral lipstick long lasting5K/yr +11.9%5.9% conv.
coral lipstick for women3K/yr +4.9%4.8% conv.

All search terms

Top fleshpot mac lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 807 Fire Peach 0.15 oz

REVLON$6.584.5★45,652 rev

Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 674 Coral Berry 0.15 oz

REVLON$6.614.5★45,652 rev

REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 019 Dewy Peach 0.11 oz

REVLON$10.114.5★6,487 rev

Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 750 Kiss Me Coral 0.15 oz

REVLON$6.164.6★41,262 rev

Revlon Super Lustrous Lipstick Creamy Formula For Soft Fuller-Looking Lips Moisturized Feel 628 Peach Me 0.15 oz

REVLON$6.474.4★2,737 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Fat Matte Lipstick Pigmented Smoothing & Non-Drying Lip Crayon Long Lasting Lip Makeup Vegan & Cruelty Free - Coral Cuddlin (Dirty Peach)

NYX PROFESSIONAL MAKEUP$11.77775 rev

2mo ago

e.l.f. Glow Reviver Lip Oil Stick Tinted Non-Sticky & Hydrating For A Soft-Shine Finish Vegan & Cruelty-Free Pink-Me Energy

e.l.f.$9.681,792 rev

6mo ago

REVLON Super Lustrous Glass Shine Balm Sheer Glossy Tinted Lip Balm Hydrating Formula with Hyaluronic Acid Aloe & Rose Quartz 019 Dewy Peach 0.11 oz

REVLON$10.116,487 rev

9mo ago

Charlotte Tilbury K.I.S.S.I.N.G Lipstick - Moisturizing & Hydrating Lipstick with Light-Diffusing Pigments for a Luminous Finish & Fuller-Looking Lips - Coral Kiss (Coachella Coral)

Charlotte Tilbury$33.83921 rev

11mo ago

KYDA Orange Shimmer Lipstick Metallic Pearl Lipstick Lasting Non-sticky Glitter Lips Color High Glossy Lips Makeup for Women Coral Orange

KYDA$6.98377 rev

1y ago

What buyers say about fleshpot mac lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Amazing Color”

Soft Feel7%

“Buttery smooth”

Quality-Overall6%

“Affordable for the quality”

Moist/Dry6%

“Feels wonderfully hydrating”

Durability4%

“Stays on so well too”

Value For Money4%

“Great product and reasonable price”

Ease Of Use4%

“Easy to take off”

Ease Of Application3%

“Smooth application”

Brightness/Shine/Glow2%

“excellent shine”

Color Fading/Discoloration1%

“The color stays”

What buyers complain about

Color23%

“Color is much darker”

Durability12%

“Broke off immediately”

Moist/Dry7%

“Not moisturizing”

Value For Money6%

“Too expensive”

Smell4%

“has strong unpleasant odor”

Stain Resistance3%

“Again, no real sign of a stain”

Advertised Vs Actual Product3%

“False advertisement”

Functionality-Overall2%

“Dont work like its advertised”

Quality-Overall2%

“Cheap quality”

Size-Overall2%

“It does come in a very small container”

Top return reasons

Color50%

Stain Resistance16%

Advertised Vs Actual Product9%

Moist/Dry4%

Functionality-Overall4%

Product Condition3%

Color Fading/Discoloration2%

Durability2%

Adhesion/Stickiness1%

Smell1%

Common questions

Is fleshpot mac lipstick profitable to sell on Amazon United States?: The niche generates $82K/yr across 58 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the fleshpot mac lipstick niche?: 26 brands and 173 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in fleshpot mac lipstick?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.5%.
When does demand for fleshpot mac lipstick peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the fleshpot mac lipstick niche?: Listings span $1.33–$41.87; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 24,345 reviews — the moat a new listing must climb.