Flat Iron 2 Inch
FailThe top 5 brands take 100% of clicks, so Flat Iron 2 Inch is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $294K/yr315K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 52 sellers
Flapen Score
Flat Iron 2 Inch against its category
The dotted line is the Beauty & Personal Care average. Past it, Flat Iron 2 Inch is stronger. Inside it, weaker.
Market
The Flat Iron 2 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Iron 2 Inch 315K times last year and spent an estimated $294K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.
- Searches, last 12 months
- 315K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $294Ka year
- Top search term
- revlon hair straightener67K searches a year
02 · Price
A sale here is worth $24.31.
Listings sell for $24.31 on average, from $12.89 to $36.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $24.31 that is $12K to $18K a year per listing.
- Average price
- $24.31inside the $15 to $100 sweet spot
- Price range
- $12.89–$36.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #164 within Irons. It carries 10,507 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #164in Irons
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 10,507per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Flat Iron 2 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REVLON Ceramic Coated 2 Flat Iron - Fast Heating Hair Straightener for Quick and Smooth Results Plus Travel Friendly (Black)
- Price
- $18.09
- Rating
- 4.6/5
- Reviews
- 5,911
- Age
- 7y ago

Revlon Smooth Brilliance Ceramic Hair Flat Iron | Smooth Glide and Ultra-Sleek Sylas (1 in)
- Price
- $23.07
- Rating
- 4.6/5
- Reviews
- 7,228
- Age
- 8y ago

REVLON Smoothstay 1 Inch Hair Straightener - Coconut Oil Infused Flat Iron Helps Enhance Shine & Smoothness Reduces Frizz Sleek Straight Hair
- Price
- $18.04
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 3y ago

REVLON Crystal C + Ceramic Digital Hair Flat Iron | Long-Lasting Shine and Less Frizz (1 in)
- Price
- $30.06
- Rating
- 4.5/5
- Reviews
- 2,292
- Age
- 4y ago

Remington Shine Therapy 2 inch Hair Straightener Flat Iron Infused with Argan Oil & Keratin Professional Ceramic Flat Iron for Less Frizz Shiny & Smooth Hot Styling Tools
- Price
- $34.77
- Rating
- 4.7/5
- Reviews
- 28,420
- Age
- 4y ago
Trending
estimated 90-day click momentum
Revlon Smooth and Straight Ceramic Flat Iron | Fast Results Smooth Styles (1 in)
- Price
- $12.89
- Rating
- 4.3/5
- Reviews
- 5,687
- Age
- 16y ago

Wavytalk Wet to Straight Hair Straightener 1.75 Inch Wide Vent Sesh Flat Iron for Damp or Dry Hair Straightener with Dual Voltage Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $32.61
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 1y ago

Revlon Smooth Brilliance Ceramic Hair Flat Iron | Smooth Glide and Ultra-Sleek Sylas (1 in)
- Price
- $23.07
- Rating
- 4.6/5
- Reviews
- 7,228
- Age
- 8y ago

Remington Shine Therapy 1 inch Hair Straightener Iron Flat Iron Infused with Argan Oil & Keratin Professional Ceramic Flat Iron for Less Frizz Shines and Smooth Styling Tools
- Price
- $31.90
- Rating
- 4.7/5
- Reviews
- 28,420
- Age
- 4y ago

REVLON Perfect Heat Ceramic Digital Flat Iron 1 inch
- Price
- $17.79
- Rating
- 4.3/5
- Reviews
- 2,994
- Age
- 13y ago
Newest
by launch date
Wavytalk Wet to Straight Hair Straightener 1.75 Inch Wide Vent Sesh Flat Iron for Damp or Dry Hair Straightener with Dual Voltage Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $32.61
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 1y ago

REVLON Ceramic Tourmaline 1 Flat Iron - Hair Straightener Evenly Distributes Heat for Less Damage 5 Preset Temperatures for All Hair Types
- Price
- $23.55
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago

REVLON Smoothstay 1 Inch Hair Straightener - Coconut Oil Infused Flat Iron Helps Enhance Shine & Smoothness Reduces Frizz Sleek Straight Hair
- Price
- $18.04
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 3y ago

Remington Shine Therapy 1 inch Hair Straightener Iron Flat Iron Infused with Argan Oil & Keratin Professional Ceramic Flat Iron for Less Frizz Shines and Smooth Styling Tools
- Price
- $31.90
- Rating
- 4.7/5
- Reviews
- 28,420
- Age
- 4y ago

Remington Shine Therapy 2 inch Hair Straightener Flat Iron Infused with Argan Oil & Keratin Professional Ceramic Flat Iron for Less Frizz Shiny & Smooth Hot Styling Tools
- Price
- $34.77
- Rating
- 4.7/5
- Reviews
- 28,420
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
52
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- REVLON79%
- Remington20%
- wavytalk1%
Demand
Flat Iron 2 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.6× · 8 of 12 months tracked
Search terms
Top Flat Iron 2 Inch search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- revlon hair straightener67K/yr
- revlon straightener35K/yr
- revlon flat iron33K/yr
- plancha revlon24K/yr
- plancha de cabello revlon23K/yr
- wide flat iron22K/yr
- hair straightener revlon17K/yr
- wide hair straightener12K/yr
- revlon flat iron hair straightener10K/yr
- revlon plancha de cabello9K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Iron 2 Inch
We read the reviews and the return reasons for every product selling here.
“Too hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Iron 2 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









