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Flat Iron 2 Inch

Fail

The top 5 brands take 100% of clicks, so Flat Iron 2 Inch is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$294K/yr315K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
71%top-5 click share · 3 brands · 52 sellers

Flapen Score

Flat Iron 2 Inch against its category

The dotted line is the Beauty & Personal Care average. Past it, Flat Iron 2 Inch is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flat Iron 2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Flat Iron 2 Inch 315K times last year and spent an estimated $294K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
3.8%
Market size, estimated
$294Ka year
Top search term
revlon hair straightener67K searches a year

02 · Price

A sale here is worth $24.31.

Listings sell for $24.31 on average, from $12.89 to $36.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $24.31 that is $12K to $18K a year per listing.

Average price
$24.31inside the $15 to $100 sweet spot
Price range
$12.89–$36.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #164 within Irons. It carries 10,507 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#164in Irons
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
10,507per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Flat Iron 2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 220%
  • Brand 31%

Demand

Flat Iron 2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 6.6× · 8 of 12 months tracked

Search terms

Top Flat Iron 2 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revlon hair straightener67K/yr
  • revlon straightener35K/yr
  • revlon flat iron33K/yr
  • plancha revlon24K/yr
  • plancha de cabello revlon23K/yr
  • wide flat iron22K/yr
  • hair straightener revlon17K/yr
  • wide hair straightener12K/yr
  • revlon flat iron hair straightener10K/yr
  • revlon plancha de cabello9K/yr

Reviews and returns

What reviews say buyers love and hate about Flat Iron 2 Inch

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Heating”
14%of negative reviews mention “Heating”
3.1%of orders come back
“Too hot”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flat Iron 2 Inch questions

Answered from the same tracked data.