Flat Concealer Brush

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

10.0%

Market size, estimated

$96Ka year

Peak month

January1.4× the quietest month

Top search term

elf concealer brush54K searches a year

Listings sell for $6.12 on average, from $2.80 to $11.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $6.12 that is $2K to $3K a year per listing.

Average price

$6.12under the $15 to $100 sweet spot

Price range

$2.80–$11.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #23 within Makeup Brushes & Tools. It carries 1,550 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#23in Makeup Brushes & Tools

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,550per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months