Flat Brush
FailThe top 5 brands take 100% of clicks, so Flat Brush is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $132K/yr158K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 50 sellers
Flapen Score
Flat Brush against its category
The dotted line is the Beauty & Personal Care average. Past it, Flat Brush is stronger. Inside it, weaker.
Market
The Flat Brush market on Amazon at a glance
Shoppers on Amazon United States searched for Flat Brush 158K times last year and spent an estimated $132K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 8.4%
- Market size, estimated
- $132Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- wet brush paddle57K searches a year
02 · Price
A sale here is worth $9.95.
Listings sell for $9.95 on average, from $4.37 to $15.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $9.95 that is $5K to $7K a year per listing.
- Average price
- $9.95under the $15 to $100 sweet spot
- Price range
- $4.37–$15.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #336 within Hair Brushes. It carries 4,296 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #336in Hair Brushes
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,296per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Flat Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wet Brush Paddle Detangler Hair Brush Black Frost - Ultra-Soft IntelliFlex Detangling Bristles with AquaVent Design - Spread Hair Treatments Evenly - Glides Through Tangles For All Hair Types
- Price
- $7.92
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

Wet Brush Paddle Detangler Hair Brush Sky Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $7.90
- Rating
- 4.7/5
- Reviews
- 1,455
- Age
- 4y ago

Wet Brush Paddle Detangler Hair Brush Amazon Exclusive Aqua Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 1,309
- Age
- 3y ago

Conair Totally Smooth Ultra Paddle Brush Wide Detangling Hair Brush with Ball-Tipped Bristles and Flexible Cushion Base Ideal for Thick Hair Color May Vary
- Price
- $4.37
- Rating
- 4.6/5
- Reviews
- 14,356
- Age
- 22y ago

Wet Brush Paddle Detangler Hair Brush Pink/Purple (Feel Good Ombre) Ultra-Soft IntelliFlex Bristles w/AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 2y ago
Trending
estimated 90-day click momentum
Conair Ceramic Wood Paddle Hair Brush with Nylon Bristles Cushion Design for All Hair Types Smooth & Shine Styling Off White
- Price
- $10.39
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 11y ago

Wet Brush Paddle Detangler Hair Brush Purple Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $7.70
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 8y ago

Wet Brush Refresh and Extend Paddle Detangler Black Detangling Brush with Infused Charcoal Ultra-Soft IntelliFlex Bristles For All Hair Types Removes Dirt Excess Oils & Impurities
- Price
- $8.81
- Rating
- 4.5/5
- Reviews
- 2,692
- Age
- 5y ago

Wet Brush Paddle Detangler Hair Brush Black Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair (Pack of 2)
- Price
- $12.04
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Wet Brush Paddle Detangler Hair Brush Black Frost - Ultra-Soft IntelliFlex Detangling Bristles with AquaVent Design - Spread Hair Treatments Evenly - Glides Through Tangles For All Hair Types
- Price
- $7.92
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago
Newest
by launch date
Wet Brush Paddle Detangler Hair Brush Black Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair (Pack of 2)
- Price
- $12.04
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago

Wet Brush Paddle Detangler Hair Brush Black Frost - Ultra-Soft IntelliFlex Detangling Bristles with AquaVent Design - Spread Hair Treatments Evenly - Glides Through Tangles For All Hair Types
- Price
- $7.92
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 1y ago

Wet Brush Paddle Detangler Hair Brush Pink/Purple (Feel Good Ombre) Ultra-Soft IntelliFlex Bristles w/AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 2y ago

Wet Brush Paddle Detangler Hair Brush Amazon Exclusive Aqua Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 1,309
- Age
- 3y ago

Wet Brush Paddle Detangler Hair Brush Sky Ultra-Soft IntelliFlex Bristles with AquaVent Design Great For Treatment & Mask Application Women Men Wet Dry and Damaged Hair
- Price
- $7.90
- Rating
- 4.7/5
- Reviews
- 1,455
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Wet Brush85%
- Conair11%
- Bsisme2%
- REVLON2%
Demand
Flat Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Flat Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wet brush paddle57K/yr
- wet paddle brush20K/yr
- conair paddle brush16K/yr
- wet brush paddle detangler7K/yr
- hair brush paddle10K/yr
- wet brush square7K/yr
- paddle wet brush7K/yr
- wet brush paddle brush12K/yr
- square wet brush5K/yr
- wet brush pro paddle5K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Brush
We read the reviews and the return reasons for every product selling here.
“Breaks Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









