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Flamingo Estate Candle

Maybe

Products sell for $46.04 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Flamingo Estate Candle is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$816K/yr355K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
43%top-5 click share · 6 brands · 17 sellers

Flapen Score

Flamingo Estate Candle against its category

The dotted line is the Beauty & Personal Care average. Past it, Flamingo Estate Candle is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flamingo Estate Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Flamingo Estate Candle 355K times last year and spent an estimated $816K. The top 5 brands take 99% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $816K a year.

Searches, last 12 months
355K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
5.0%
Market size, estimated
$816Ka year
Top search term
maison louis marie no 484K searches a year

02 · Price

A sale here is worth $46.04.

Listings sell for $46.04 on average, from $16.57 to $122.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $46.04 that is $23K to $35K a year per listing.

Average price
$46.04inside the $15 to $100 sweet spot
Price range
$16.57–$122.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$23K–$35K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #940 within Oils. It carries 152 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#940in Oils
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
152per listing
Listings tracked
43

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
61 months

Products

Top Flamingo Estate Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

17

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

0%

  • Brand 155%
  • Brand 231%
  • Brand 37%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Flamingo Estate Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Flamingo Estate Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maison louis marie no 484K/yr
  • boy smells candles64K/yr
  • maison louis marie52K/yr
  • flamingo estate candle34K/yr
  • votivo candles19K/yr
  • malin goetz candle18K/yr
  • boy smells candle12K/yr
  • votivo10K/yr
  • votivo red currant candle13K/yr
  • red currant candle11K/yr

Reviews and returns

What reviews say buyers love and hate about Flamingo Estate Candle

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
1.5%of orders come back
“Bad Smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Flamingo Estate Candle questions

Answered from the same tracked data.