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Flady 12 Inch Bob Wig Human Hair

Fail

Demand is soft, at -53.6% this quarter, so Flady 12 Inch Bob Wig Human Hair is a Fail.

Flapen Score
26
26 / 100
Ranks 10,835 of 10,978 Beauty & Personal Care niches · −22 vs the category median of 48
Market size
$85K/yr86K searches / yr
90-day growth
-53.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Flady 12 Inch Bob Wig Human Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Flady 12 Inch Bob Wig Human Hair is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flady 12 Inch Bob Wig Human Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Flady 12 Inch Bob Wig Human Hair 86K times last year and spent an estimated $85K. All 2 brands take every click. Demand peaks in Aug. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-53.6%
Conversion, latest week
1.1%
Market size, estimated
$85Ka year
Peak month
August1.6× the quietest month
Top search term
flady hair62K searches a year

02 · Price

A sale here is worth $94.21.

Listings sell for $94.21 on average, from $64.32 to $140.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 250 to 500 of them. At $94.21 that is $24K to $47K a year per listing.

Average price
$94.21inside the $15 to $100 sweet spot
Price range
$64.32–$140.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
250–500
Revenue per listing a year
$24K–$47K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Wigs. It carries 1,002 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#316in Wigs
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,002per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Flady 12 Inch Bob Wig Human Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Flady 12 Inch Bob Wig Human Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Flady 12 Inch Bob Wig Human Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flady hair62K/yr
  • flady 28 inch straight lace front wig human hair20K/yr
  • flady 12 inch bob wig human hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Flady 12 Inch Bob Wig Human Hair

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Wig/Artificial Hair Quality”
19%of negative reviews mention “Thickness”
4.1%of orders come back
“It was thick at the top”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Flady 12 Inch Bob Wig Human Hair questions

Answered from the same tracked data.