Firming Serum Stick

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-35.4%

Conversion, latest week

10.5%

Market size, estimated

$5.6Ma year

Top search term

roc firming serum stick788K searches a year

Listings sell for $34.09 on average, from $13.86 to $59.30. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 30,000 to 40,000 of them. At $34.09 that is $1.0M to $1.4M a year per listing.

Average price

$34.09inside the $15 to $100 sweet spot

Price range

$13.86–$59.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.0M–$1.4M

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #500 within Serums. It carries 3,026 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#500in Serums

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

3,026per listing

Listings tracked

3

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months