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Firm and Restore Formula

Pass

Firm and Restore Formula scores 72 out of 100, a Pass. Shoppers spend an estimated $154K a year here, search demand grew +60.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +24 vs the category median of 48
Market size
$154K/yr41K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
49%top-5 click share · 13 brands · 21 sellers

Flapen Score

Firm and Restore Formula against its category

The dotted line is the Beauty & Personal Care average. Past it, Firm and Restore Formula is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firm and Restore Formula market on Amazon at a glance

Shoppers on Amazon United States searched for Firm and Restore Formula 41K times last year and spent an estimated $154K. The top 5 brands take 74% of clicks. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
8.9%
Market size, estimated
$154Ka year
Top search term
firm and restore formula21K searches a year

02 · Price

A sale here is worth $42.17.

Listings sell for $42.17 on average, from $7.26 to $54.48. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.17 that is $0 to $4K a year per listing.

Average price
$42.17inside the $15 to $100 sweet spot
Price range
$7.26–$54.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #714 within Face Moisturizers. It carries 11 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
85%
Out of stock, average day
37.6%
Average rank
#714in Face Moisturizers
Average rating
3.68 starsAmazon United States average 4.42 stars
Average reviews
11per listing
Listings tracked
20

04 · Newcomers

13 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
13Amazon's first-year sales bar
Average brand age
44 months

Products

Top Firm and Restore Formula products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

$0$15K$31K$46K$61K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13

Sellers

21

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 100%

Open market

21%

  • Generic25%
  • TOGOLIUN25%
  • Oxmani10%
  • CHÉALSEA LABORATORY8%
  • Aiwejay5%
  • Wonderfeel Younger5%

Search terms

Top Firm and Restore Formula search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • firm and restore formula21K/yr
  • firm and restore night formula15K/yr
  • firm and restore5K/yr

Reviews and returns

What reviews say buyers love and hate about Firm and Restore Formula

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“False advertisement”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Firm and Restore Formula questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data