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Firenze Professional Hair Products

Fail

The top 5 brands take 100% of clicks, so Firenze Professional Hair Products is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$63K/yr81K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
54%top-5 click share · 4 brands · 10 sellers

Flapen Score

Firenze Professional Hair Products against its category

The dotted line is the Beauty & Personal Care average. Past it, Firenze Professional Hair Products is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firenze Professional Hair Products market on Amazon at a glance

Shoppers on Amazon United States searched for Firenze Professional Hair Products 81K times last year and spent an estimated $63K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
1.4%
Market size, estimated
$63Ka year
Peak month
August1.3× the quietest month
Top search term
firenze professional hair products35K searches a year

02 · Price

A sale here is worth $54.25.

Listings sell for $54.25 on average, from $17.99 to $171.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $54.25 that is $0 to $5K a year per listing.

Average price
$54.25inside the $15 to $100 sweet spot
Price range
$17.99–$171.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #4,890 within Hair Masks. It carries 48 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
74%
Out of stock, average day
6.7%
Average rank
#4,890in Hair Masks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
48per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Firenze Professional Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 224%
  • Brand 37%
  • Brand 41%

Demand

Firenze Professional Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Firenze Professional Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firenze professional hair products35K/yr
  • firenze professional17K/yr
  • firenze17K/yr
  • firenze shampoo7K/yr
  • shampoo firenze professional5K/yr

Reviews and returns

What reviews say buyers love and hate about Firenze Professional Hair Products

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Quality-Overall”
0.6%of orders come back
“Acondicionador muy bueno”
A buyer, on “Quality-Overall”72% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Firenze Professional Hair Products questions

Answered from the same tracked data.