Fino Hair Oil

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

7.6%

Market size, estimated

$2.1Ma year

Peak month

December14.6× the quietest month

Top search term

fino hair mask626K searches a year

Listings sell for $20.51 on average, from $13.98 to $32.46. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At $20.51 that is $256K to $308K a year per listing.

Average price

$20.51inside the $15 to $100 sweet spot

Price range

$13.98–$32.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

12,500–15,000

Revenue per listing a year

$256K–$308K

Returns

0.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Hair Masks. It carries 634 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#202in Hair Masks

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

634per listing

Listings tracked

7

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

62 months