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53

fiera lip plumper

Worth a look

Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 65Growth 38Conversion 63Competition 53Returns 90Price range 62Avg price 82Brand share 0Review moat 22Quality gap 58

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$17.87

avg listing price — sweet spot $15–$100

Market size

Good$629K

$629K/yr · 628K searches

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.35–$27.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Review moat

Bad9,829.04

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, fiera lip plumper is a $629K/yr Amazon United States market (628K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fiera lip plumper market data

Units sold / yr
30K–40K
avg 750–1,000/product
Revenue / yr
$536K–$715K
units × avg price
Conversion rate
5.6%
Avg BSR
#57
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
7.9%
Avg brand age
41 months
Avg seller age
127 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

0%

  • Buxom73%
  • e.l.f.27%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +10.6% search growth over the last 90 days.
50K30KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 5.1×

Top fiera lip plumper search terms

  • buxom lip plumper gloss183K/yr
  • buxom106K/yr
  • buxom lip plumper52K/yr
  • elf lip plumping gloss54K/yr
  • buxom lip gloss55K/yr
  • elf plumping lip gloss39K/yr
  • elf lip plumper27K/yr
  • buxom lip12K/yr
  • elf lip plumper gloss6K/yr
  • boxum4K/yr
All search terms

Top fiera lip plumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$63K20%$126K30%$189K40%$252K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about fiera lip plumper

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“The color is absolutely beautiful”

Soft Feel10%

“feels good”

Moist/Dry10%

“Decently hydrating”

Quality-Overall9%

“Great quality and definitely a new favorite in my makeup bag”

Brightness/Shine/Glow8%

“Nice shimmer”

Value For Money4%

“theyre very affordable”

Durability4%

“Stays on really well”

Smell2%

“Love the minty scent and beautiful color”

Ease Of Application2%

“Easiest to apply”

Advertised Vs Actual Product1%

“Just as described”

What buyers complain about

Functionality-Overall18%

“Ineffective”

Color10%

“Color not what is shown”

Value For Money9%

“expensive”

Adhesion/Stickiness8%

“Little sticky”

Smell7%

“Horrific smell - very chemical smelling”

Durability4%

“It doesnt last”

Sensitivity-Overall4%

“burns when you put it on your lips”

Allergies4%

“Not sure why I had such a bad reaction to this one”

Moist/Dry3%

“It doesn't moisturize as well as other products that I've tried”

Thickness3%

“It goes on thicker than most lip gloss”

Top return reasons

Color55%
Advertised Vs Actual Product10%
Functionality-Overall6%
Adhesion/Stickiness6%
Defective Material/Parts5%
Product Condition3%
Moist/Dry2%
Brightness/Shine/Glow2%
Ease Of Use2%
Value For Money1%

Common questions

Is fiera lip plumper profitable to sell on Amazon United States?
The niche generates $629K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the fiera lip plumper niche?
2 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in fiera lip plumper?
Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 1.3%.
When does demand for fiera lip plumper peak?
Demand peaks in Mar–Apr; the busiest month runs 5.1× the quietest.
What does it cost to enter the fiera lip plumper niche?
Listings span $7.35–$27.38; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 9,829 reviews — the moat a new listing must climb.